Magento Optimization

Magento Speed and Performance Optimization

Every website is expected to work like a Swiss watch. But in reality it’s not easy to achieve and if your website is slow, the chances to make a sale are relatively low.

Magento is a heavy and resource-intensive platform and simply purchasing expensive hosting or VPS won’t guarantee high speed and performance. To achieve top-notch performance, additional optimization is required and that’s exactly what we offer.

Our Magento Optimization service includes:

  • Code Optimization

    Code amount and quality drastically influences overall performance. In order to ensure the qualitative code we remove unused or unnecessary code processes, optimize JavaScript and CSS files, identify and fix all bottlenecks that cause the entire process to slow down or stop in both front-end and back-end.

  • Speed Optimization

    Magento speed optimization process includes leveraging Magento caching, compressing images, database optimization, disablement of unnecessary Magento modules and much more.

  • Server Optimization

    No matter what server you use, it won’t work in full capacity without additional configuration. Maven tweaks servers to correspond to best practices in order to achieve maximum efficiency.

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Benefits of Proper Magento Optimization

  • Better User Experience

    Obviously, optimization, if done the right way, leads to higher loading speed. Considering that 47% of consumers expect the webpage load in 2 seconds or less, better speed leads to better user experience.

  • Higher Conversion Rates

    Do you know that every second of page loading delay costs you a 7% reduction in conversion? In today’s fast-moving world users value their time and abandon slow websites. That’s why loading speed influences conversion rates so much.

  • Better SEO

    Because search engines tend to provide the best experience to its users, website’s speed became one of the most important factors of search engine optimization. To pretend for high search engine rankings, website’s speed must at least be equal to industry average.

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Magento SEO Optimization

Search Engine Optimization (SEO) is focused on growing online visibility in non-paid search engine results. Better SEO means better rankings, more traffic and more revenue.

SEO for Magento websites follows the general SEO principles with some peculiarities caused by the way Magento is built. Duringmore than 6 years of our experience with Magento, we’ve successfully coped with all the bottlenecks of Magento SEO optimization.

Why Should You Invest in SEO?

  • It Actually Works!

    For a few years now, internet marketers have been arguing that SEO is drowning dead because of new algorithms and because search engines are pushing marketers to use paid search. Contrary to this belief, Search Engine Optimization doesn’t sink with every update of search engine algorithms.It actually evolves.

  • Search Engines Hold Huge Market Share

    Of course, social media and other sources can generate a lot of traffic, but the majority of it is driven by search engines like Google, Yahoo and Bing.

  • It’s Cost Efficient

    Although SEO specialists still argue about the ease of calculating ROI of SEO activities, everyone agrees that SEO provides fairly good ROI.

  • The Rise of Mobile Optimization

    Traffic from mobile devices already exceeds traffic from traditional desktop devices. This opens a whole new area for SEO improvements and experiments.

  • Long-Term Growth

    SEO doesn’t provide immediate results. It requires a lot of time and resources but at the same time SEO provides long-lasting results and guarantees long-term growth with larger profit margins.

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Maven Magento SEO Service Includes:

  • Technical SEO

    We find and fix every technical issue that influences website’s SEO, such as rewrite rules, product catalog setup, multi-store setup, layered navigation, 404 errors, etc. We make sure that your website complies with all best practices.

  • Keyword Research and Content Optimization

    We analyze your target audience and find the actual keywords customers use to find your goods and services. We use keywords to optimize your website and improve its relevance for profitable search queries.

  • Link Acquisition

    Quality and quantity of referring links remains one of the most important SEO factors. Maven uses only white hat techniques to earn high-quality links from authoritative sources.

  • Web Analytics

    We constantly monitor and analyze your traffic and KPI (key performance indicators) to make sure that SEO campaign meets your business goals.

  • Reporting

    All data is presented in comprehensive visual reports which are easy to read and understand. Basing on these reports you can analyze the full picture and plan the next steps for successful business development.