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Release date: 20.03.2012 Magento Development
Market: Netherlands
Industry: Print Services
webprint main webprint products webprint products 2 webprint cart
Our Work

Our customer, an International photo printer, turned to us to expand the functionality of their online Magento Stores and to improve their websites’ performance.

About Webprint

Webprint C.V. is a privately held online digital photo printing company that originated in Holland and since expanded to France, Germany, Belgium and the United Kingdom. The company was founded to offer traditional photos from 5 cents per print, expanding into premium printing on canvas, metal, wood and a variety of other materials with multiple finishes.

The Challenge

Webprint launched as online-only business in 2004, originally offering only a few product categories beyond the staple: a very affordable standard size picture print on paper. Over the years, the number of product categories expanded. In 2013, the Maven solution was selected to provide updates to the technology platform and to expand on the existing functionality. The Webprint team wanted to see a significant improvement in visitor conversion, better website performance even with much more traffic and automation of the tedious manual process of price updates for the site administrator.

Our Solution

The Webprint technology team chose Maven to implement updates and extensions, allowing for interfaces to dynamically change price rules, let users edit and see better quality previews of their custom picture orders. We implemented a picture editor, allowing users more control and an instant preview of the product they are ordering. Also, Maven integrated the web store with third party pricing software via a custom built extension and streamlined the checkout process.

  • Integration with online photo editor
  • Custom solution for product management
  • Dynamic product prices
  • Realtime integration with price calculation service
  • Unique shopping cart solution
The Result

The website update succeeded in making Webprint easy to use, while offering a very large product catalog. Users almost doubled their interaction time with the website tools and the increase in sales completions was impressive, partly a result of a faster checkout. Profitability and marketing capabilities also increased, as the new pricing module interface gave management the flexibility in providing users with timed special offers and sales of extra inventory.