Before starting an eCommerce business, the first question in every merchant’s mind is, “How much is it going to cost to build my online store?” It is critical to understand the costs beforehand so you can weigh the risks and determine your Return of Investment (ROI). Unfortunately, knowing the cost to build the store will…
The rapid growth of eCommerce has been a double-edged sword. On the one hand, no borders exist for customers. Marketplaces are getting better and faster, shipping is almost instantaneous, and even returns can be done easily. But on the other hand, with the ease of setting up a marketplace, it has become more difficult to…
Ecommerce is rapidly evolving, faster than ever before. Having an online presence has become an unavoidable necessity. The recent global pandemic had a significant impact on businesses, and suddenly “online” became new offline. At Maven, we want to help your business uncover opportunities to maximize the return on your eCommerce investment as the marketplace evolves….
If you are looking to improve the SEO of your Magento store to be easily found by Google (and other search engines), you’re in luck: the platform is designed to be on-page search engine friendly by design. You don’t need to do much, so long as you have done proper housekeeping – so let’s review…
Black Friday Cyber Monday 2020 (BFCM 2020) is coming, and retailers are doing their best to attract as many customers as possible. Due to the COVID-19 pandemic around the world, most retail activity is happening online. Consumers are starting to get emails and are seeing ads on Facebook and Google for special offers promising the…
Often salespeople perceive CRM as a tool through which the top management controls the work of sales reps. But this is a very erroneous judgment. Exactly using the CRM for eCommerce allows us to increase work efficiency and show improved results both in sales and building relationships with customers. We have prepared for you the…
The main goal of any ecommerce business is a satisfied customer. If you are not selling an utterly exclusive product, you will operate in a competitive market. Therefore, merchants spend a lot of resources on attracting new customers and retaining existing ones. The attraction is not an easy task, but for keeping them, you need…
[Update] In February 2020, according to the Built With, the Magento 1.9 platform is still used by 60,990 companies. Adobe stopped support for Magento 1 at the end of June 2020. After the release of the Magento 2 version, the Magento 1 End-of-Life was only a matter of time. Let’s see what the implications for…
2020 completely changed the approach to business management and adaptation to new market conditions. In order to further increase sales and profits, you have to be aware of the latest trends and be at arm’s length from your customers. 1. Grip the power of social influence As we said earlier, having social proof that…
No matter what business you are in you have to stand out among the competition. If you don’t sell the absolutely exclusive product, you have «to fight» for the customer anyway. While choosing the product in brick-n-mortar stores, customers can test the physical and ergonomic characteristics, colors, and eventually, the packaging. But while choosing the product…