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Email Marketing in eCommerce: personalization wins the game

October 18, 2018

Caryl Anne

eCommerce,Online Marketing

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Email marketing is a surefire way to boost eCommerce revenue, as well as potential for big profit. Depending on the market saturation of the niche that the online store operates in, an eCommerce business owner can expect to at least double their income through the utilization of email marketing strategies. If your eCommerce isn’t already…

Why You Should Keep PPC Ads That Don’t Generate Direct ROI

September 27, 2018

Andrew Lowen

All,eCommerce,Online Marketing

1 Reply

Look we get it – the prime reason you run PPC ads is to generate money directly. Common sense tells you that you should discard all the PPC ads that aren’t bringing the $$$ in and move onto other ads. But sometimes common sense is wrong. PPC ads can make you a lot of sales….

Tips for Understanding Magento Now and Going into Next Year

September 6, 2018

Katherine Zhivanova

All,eCommerce,Magento,Magento 2

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Many people ask if Magento is SEO friendly? The answer to this question, even though Magento doesn’t have a direct impact on the external SEO, is a resounding: yes. As long as you have a reliable programmer, there is no limit to what Magento can help you achieve. Magento is SEO friendly but you will…

UX design in eCommerce: say “adiós!” to low conversion rates.

August 14, 2018

Katherine Zhivanova

All,eCommerce,Online Marketing

2 Replies

Everyone is talking about UX design, but a few of us have seen how it should actually work. You won’t find the only and the best definition of this term. You don’t need to. When you grasp the core principle of it and implement UX design in your eCommerce store, things will never be the…

Machine Learning: The Future Of Conversion Rates Optimisation

August 9, 2018

Paul Matthews

All,eCommerce,News

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For a business that is heavily relying on its E-commerce side, especially when it comes to fashion, ranking quickly is a key factor. With the current e-commerce meta situation, it’s important to achieve brand awareness and domain authority as fast as possible. Many are the strategies that are heavily relying on fast branding and those…

How to convert typical customer behavior into sales?

July 12, 2018

Katherine Zhivanova

All,eCommerce,Online Marketing

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Every year experts from different fields investigate consumer behavior. It’s quite obvious that all people can’t have a typical behavior. It depends on the type of the purchased goods and individual psychological characteristics. The regularity of purchases depends on how well you know different segments of your target audience and how exactly you use this…

Web design forecast for 2018-2019: eCommerce, get ready.

June 21, 2018

Katherine Zhivanova

All,eCommerce,Online Marketing

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Year by year web design is being treated more seriously. The sphere develops very rapidly each month. So, there is a need for designers to be aware of the latest trends, learn new techniques, tools and implement them in practice. It is a perfect opportunity for every business owner to stand out from the competition…

Neuromarketing in eCommerce: leave your customer no choice

June 5, 2018

Katherine Zhivanova

All,eCommerce,Online Marketing

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Does the word neuromarketing remind you of something? If not, you will be surprised. Wikipedia tells us that it’s a commercial marketing communication field that applies neuropsychology to marketing research, studying consumers’ sensorimotor, cognitive, and effective response to marketing stimuli. Simply speaking, it’s a combination of marketing and neuroscience. Marketers, entrepreneurs, big brands in eCommerce…

TOP 7 mistakes in eCommerce business and how to fix them

May 15, 2018

Katherine Zhivanova

All,eCommerce,Magento,Magento 2,Online Marketing

2 Replies

When you start running a business, you should be ready for constant analysis and ready to improve different elements and processes. There is no chance to set the constant flow of clients and to increase sales if there is no wish to adapt the business to the demands of a contemporary customer. But mistakes in…

5 reasons to implement email marketing automation for your online store

April 27, 2018

Katherine Zhivanova

All,eCommerce,Online Marketing

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Let me ask you something…If you knew how to save your time, money and to increase sales, would you share this secret with someone else? Just imagine, 10 years ago marketing automation was a commercial confidentiality. The well known commercial giants like Walmart, Amazon, and Costco had resources for large-scale investigations and developments to build…

Email Marketing in eCommerce: personalization wins the game

Why You Should Keep PPC Ads That Don’t Generate Direct ROI

Tips for Understanding Magento Now and Going into Next Year

UX design in eCommerce: say “adiós!” to low conversion rates.

Machine Learning: The Future Of Conversion Rates Optimisation

How to convert typical customer behavior into sales?

Web design forecast for 2018-2019: eCommerce, get ready.

Neuromarketing in eCommerce: leave your customer no choice

TOP 7 mistakes in eCommerce business and how to fix them

5 reasons to implement email marketing automation for your online store

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