Baby Park

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Release date: 07.10.2012 Magento Development
Market: Netherlands, Belgium Magento Support
Industry: Children products Responsive Design
babypark main babypark products babypark product page babypark cart babypark checkout
Our Work

Our Magento desktop e-commerce website client Baby Park, the largest children’s goods megastore in Europe based in the Netherlands, engaged Maven to develop a custom Responsive theme and ongoing Magento support.

About Baby Park

Baby Park is a megastore network offering a great variety of products aimed to meet the needs of children and their parents. In 1999, Baby Park has opened its first online store and has been growing the web sales channel quite successfully. Over the fifteen years that followed, the Baby Park website has seen many changes, but in 2014 the technology team had made a decision to redesign the entire website with the goal to accommodate customers shopping from most device types.

The Challenge

The slowly increasing mobile traffic grew to significant levels in 2013. Addressing mobile users required either a launch of a separate version of their website on the Mobile Commerce platform, or a wholesale revamp the entire CMS and implementation of a single responsive e-commerce theme already optimized for all devices and screen types. Maven provided a review of both options, outlining the advantages and risks of each option.

Our Solution

The Baby Park technology team decided to rebrand and to create an entirely new website, with higher image quality standards. The in-house designers produced a PSD file, based on which the Maven team built a custom Magento theme, allowing the store to stand out from those that use commercial, ready-to-use Magento store themes. In addition, Maven had developed and implemented the custom Product Compare feature, allowing customers to select up to 3 products and to compare each of their product features side by side.

Custom Developed Features:
  • Responsive Theme based on a PSD Design
  • Ecommerce Selector Extension
  • Product Comparison Tool
Mobile-only Functionality:
  • Click-to Call feature
  • Tap for Directions
  • Easy Touch Menus
The Result

As expected, Website architecture incorporating the responsive design features visibly improved the user experience for device types with previously subpar user experience device, including smartphones and tablets. No Magento features were removed or hidden, as the responsive theme offers the complete functionality of the Magento suite. The website is maintained through one administrative cabinet, and all website traffic is analyzed without any loss or inaccuracies when counting mobile devices. The BabyPark team retains Maven for new feature development applying unused Maintenance and Support hours.