Baby Park

The largest children's goods megastore in Europe based in the Netherlands engaged us to develop a custom Responsive theme and ongoing Magento support.

Estimate the similar project


about Baby Park

Baby Park is a megastore network offering a great variety of products aimed to meet the needs of children and their parents. In 1999, Baby Park has opened its first online store and has been growing the web sales channel quite successfully.

Over the fifteen years that followed, the Baby Park website has seen many changes, but in 2014 the technology team had made a decision to redesign the entire website with the goal to accommodate customers shopping from most device types.

the goal

the challenge

The slowly increasing mobile traffic grew to significant levels in 2013. Addressing mobile users required either a launch of a separate version of their website on the Mobile Commerce platform, or a wholesale revamp the entire CMS and implementation of a single responsive e-commerce theme already optimized for all devices and screen types. Maven provided a review of both options, outlining the advantages and risks of each option.


our solution

The Baby Park technology team decided to rebrand and to create an entirely new website, with higher image quality standards.

The in-house designers produced a PSD file, based on which the Maven team built a custom Magento theme, allowing the store to stand out from those that use commercial, ready-to-use Magento store themes.

In addition, Maven had developed and implemented the custom Product Compare feature, allowing customers to select up to 3 products and to compare each of their product features side by side.

5 incoming requests

our clients have
protected their business


Custom Development

  • Responsive Theme based on a PSD Design.
  • Ecommerce Selector Extension.


  • Click-to-Call feature.
  • Product Comparison Tool.

Mobile-only Functionality

  • Tap for Directions.
  • Easy Touch Menus.


the result

As expected, Website architecture incorporating the responsive design features visibly improved the user experience for device types with previously subpar user experience device, including smartphones and tablets.

No Magento features were removed or hidden, as the responsive theme offers the complete functionality of the Magento suite.

The website is maintained through one administrative cabinet, and all website traffic is analyzed without any loss or inaccuracies when counting mobile devices. The BabyPark team retains Maven for new feature development applying unused Maintenance and Support hours.

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happy clients


Arie Timmer

Design & Marketing Director at Babypark

With Maven we cooperate a few years already. They are fully engaged in the technical support of our online store. And we are completely satisfied with the quality of work, terms, and quality of service. Thanks to a dedicated account manager! We have a feeling that we have our own onboard technical team, not the remote one.

why our clients choose us

Freeman Lewin

CEO at GJ Cookies

The team at Maven has been incredibly responsive to our needs. We requested several unique cart features and they executed everything perfectly. The project manager was dedicated and responded to all our needs immediately. We look forward to working with Maven on a continuous basis and on future projects.

why our clients choose us

Inder Brar

Director at Printkick Ltd

It is only on very rare occasions that an individual comes along that leaves a lasting impression with their dedication and work ethic. I have to say that Sergey is one such person. Sergey’s dedication to the project has been faultless and he has worked with outstanding professionalism throughout.

why our clients choose us

Aman Brar

Product Manager at Printkick Ltd

When we looked at Maven as part of our selection process and had our first meeting, it was clear that you were the best fit for our company. We looked for people who cared about the project, the mission and had the technical skills to bring it all together. You made us confident we could do it. At times during the project, I was worried. Had we attempted too much in one go? Everything seemed even more complicated than when we had our meeting a year ago in Kiev. Lots of things started breaking. Thankfully, each time we hit this point, it only took a few calls to get back on track and under control. Honesty, compromise, and pragmatism are some of the key factors I have found in completing successful projects, and we made the right choice because these are your values too.

why our clients choose us

Salman Siddiqui

Chief Operating Officer at BuyerQuest

Andrew is a solid technical leader who consistently impresses us with his technical prowess and in ensuring that his team also builds to the same high standard. He is driven, understands the business problems he is trying to solve for and is willing to go the distance to get the job done! Thanks, Andrew.

why our clients choose us

Alex Deutch

Glass Tile Oassis

I wanted to let you know that I have never experienced such great professional service from other developers like I did from your company. Especially Sergey, he has been so patient with me from beginning to end, I’m truly thankful for being your client.

why our clients choose us

Aviva Weiss

CEO at Fun&Function

Working with Maven has been a great experience. They are deeply knowledgeable, reliable and get things done on time. I know the job is going to get done very well when Maven is involved. We have been beyond satisfied and highly recommend their services!

why our clients choose us

We Work with Amazing brands

our clients

Since 2010 we have helped 100+ customers, from startups and small businesses to bring their most cherished business ideas to life.

At the core of Maven are the developers with 15+ years in IT, who follow the latest digital trends and all the time improve their knowledge to deliver high-quality solutions to clients.

We know how to design an effective business tool, as our key engineers were a part of the Magento Core platform team. But our technical expertise is much broader. We can build any kind of a system on the background of your business logic and your personal preferences.

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Boy Scouts of AmericaFunAndFunctionPrintkickBuyerQuestTennis DirectVoetbal DirectKLM ShopBabyParkGlass Tile Oasis
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