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Release date: 08.08.2012 Magento Development
Market: Netherlands
Industry: Backpack Retailer
check your bag main check your bag products check your bag product page check your bag cart check your bag checkout
Our Work, an online travel bag and backpack retailer, hired Maven to move their store to the Magento platform and integrate it with the inventory management system.

About launched in 2007 with the goal of bringing popular bag brands under one roof. The multi-brand store is one of the most popular online travel accessories retailers in the Netherlands with over 10,000 fans on Facebook. It got that way by offering excellent service, with most of the orders delivered on the next day.

The Challenge was quite successful and by 2013 was routinely offering nearly 1,000 items that rotated fast. The goal was to provide a customer experience that would give users maximum choice while enabling an intuitive browsing experience. The original website was showing its age and was getting difficult to manage, so a redesign was a great opportunity to also update the website platform to build a new foundation for growth.

Our Solution

Maven offered to develop a custom Magento theme from a PSD file provided by a design agency. We developed a number of intuitive product category filters and custom components allowing easy homepage block management that make highlighting Sales, New Arrivals and other special offers easy. On the backend we implemented our proprietary product upload features for easy store migration from the previous platform, as well as added a notification when product stock levels drop. To make the checkout process fast, we implemented our internally developed checkout process.

Our extensions:
  • Multiple Filters
  • Improved Single Page Checkout
  • Product Zoom Gallery
  • Full magento theme development from PSD
  • Custom layouts and profuct filters
  • Sharing Buttons: Facebook, Twitter, Google+, AddThis
  • Custom low stock notification module
The Result

As designed, is almost twice as fast and much easier to navigate compared to the older store version. The Magento platform has given the store the flexibility to have as many products with nearly infinite variety of features without affecting website speed and performance while proprietary features developed by us made product selection and checkout a breeze.