My Smart Deco

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Release date: 21.01.2013 Magento Development
Market: Netherlands
Industry: Retail
mysmartdeco main mysmartdeco products mysmartdeco product page mysmartdeco cart
Our Work

Somfy, a manufacturer with an online retail brand MySmartDeco, chose Maven for a major Magento store update and a product feature classification project.

About MySmartDeco by Somfy

Somfy is the world’s largest manufacturer of motors and controls for home automation, with over $1 billion in global sales. The company owns several retail brands, with MySmartDeco serving the remote-controlled blinds and curtains systems market in the Netherlands.

The Challenge

MySmartDeco started as an offline brand, but in 2013 the management decided to expand into online commerce. Previously, the product complexity was seen as a barrier to transitioning the sales process to the online platform, but replacement and parts orders were gradually increasing (simplifying the customer journey) and the MySmartDeco team learned about the possibilities of the Magento ecommerce platform. Maven verified that the vision of an online store with a consultative sales approach was attainable and was selected as the Magento development provider.

Our Solution

To meet the unique business needs of MySmartDeco, Maven used the PSD file provided to create a custom online store theme. Several bespoke extensions were also developed to enable multiple product filters by product features and colors, to dynamically update multi-product orders pricing with discount information, and to accommodate several types of order flow scenarios. Administrative functionality was also integrated with stock keeping and fulfillment systems, automating most information exchange.

Custom Extensions:
  • Multiple filters
  • Color Selector
  • Single Page Checkout
  • Product Export and Import
  • URL Rewrite Indexer
  • Store Locator
  • Full theme development from PSD
  • Custom pages layout with custom options
  • Stock status sync
  • Order flow sync
  • Product custom matrix prices
The Result

The MySmartDeco website is both feature-rich and easy to navigate. Initially, online sales were modest, but visit quality was very high, indicating that customers were using it as a product research tool, resulting in more informed customers at the offline stores. When MySmartDeco added a product line with self-installation option for the main product category, online sales jumped and the ROI followed.