GJ Cookies

Gimmee Jimmy's Cookies, a B2B artisanal baked goods shop. We helped them move their online store to the Magento platform.

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about GJ Cookies

Gimmee Jimmy’s cookie bakery opened its doors in 1983, making freshly baked cookies and delivering them in cookie tins. The founder, Jimmy Libman, deaf from birth, but never handicapped by any physical obstacles, grew his bakery from a niche shop serving real estate agents, car dealers, bankers and fine dining establishments of the New York City into an online e-commerce business offering worldwide delivery of artisanal baked goods made from natural ingredients daily at the original NYC location.

the goal

the challenge

Prior to 2014, Gimmee Jimmy’s Cookies (GJ Cookies) website was based on Yahoo’s Bigcommerce platform – a good choice for an e-commerce novice with many common features already “baked in”. Paradoxically, the very many features made the website management process complex and had lent themselves to be customized for the very specific business processes: customers often order baked goods in advance, but the products must be baked just before shipping.

Organizing the bakery production schedule had long been a manual process that the new website version was called to address. The new version of the GJ Cookies website was called to deliver the missing functionality without compromising any legacy order scheduling, delivery and payment features.


our solution

Maven was recommended by one of our past clients to discuss how the very specific non-standard features could be added to the online store while simplifying the overall administrative complexity. We recommended a solution based on the Magento Community Edition platform, customized with only the extensions that would be in actual use.

We created custom wireframes, UX design architecture and the project plan, which was approved and the brand new website was ready in less than two months. Some of the product features we added were a spreadsheet-based product import and export and the Sellercloud extension, allowing syndication on multiple marketplaces.

5 incoming requests

our clients have
protected their business



  • A custom developed Magento theme.
  • Multiple product filters.
  • Homepage slider with Promo blocks.

Proprietary extensions

  • Sellercloud extension.
  • Spreadsheet-based product catalog import/export.
  • Data feed integration with Google Merchant Center.
  • Payments via PayPal and Authorize.net.

Delivery and shipping

  • Multiple shipping options for a single order.
  • Delivery tracking.


the result

The new version of GJ Cookies website has reduced management overhead while expanding automated marketing functionality. The custom reporting module ensures that ordered products are baked right before getting shipped, and an intelligent shipping algorithm suggests the most cost-efficient shipping options.

Multiple shipping function ensures that corporate and multiple gift items can be shipped to addresses – all from one order.

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happy clients


Arie Timmer

Design & Marketing Director at Babypark

With Maven we cooperate a few years already. They are fully engaged in the technical support of our online store. And we are completely satisfied with the quality of work, terms, and quality of service. Thanks to a dedicated account manager! We have a feeling that we have our own onboard technical team, not the remote one.

why our clients choose us

Freeman Lewin

CEO at GJ Cookies

The team at Maven has been incredibly responsive to our needs. We requested several unique cart features and they executed everything perfectly. The project manager was dedicated and responded to all our needs immediately. We look forward to working with Maven on a continuous basis and on future projects.

why our clients choose us

Inder Brar

Director at Printkick Ltd

It is only on very rare occasions that an individual comes along that leaves a lasting impression with their dedication and work ethic. I have to say that Sergey is one such person. Sergey’s dedication to the project has been faultless and he has worked with outstanding professionalism throughout.

why our clients choose us

Aman Brar

Product Manager at Printkick Ltd

When we looked at Maven as part of our selection process and had our first meeting, it was clear that you were the best fit for our company. We looked for people who cared about the project, the mission and had the technical skills to bring it all together. You made us confident we could do it. At times during the project, I was worried. Had we attempted too much in one go? Everything seemed even more complicated than when we had our meeting a year ago in Kiev. Lots of things started breaking. Thankfully, each time we hit this point, it only took a few calls to get back on track and under control. Honesty, compromise, and pragmatism are some of the key factors I have found in completing successful projects, and we made the right choice because these are your values too.

why our clients choose us

Salman Siddiqui

Chief Operating Officer at BuyerQuest

Andrew is a solid technical leader who consistently impresses us with his technical prowess and in ensuring that his team also builds to the same high standard. He is driven, understands the business problems he is trying to solve for and is willing to go the distance to get the job done! Thanks, Andrew.

why our clients choose us

Alex Deutch

Glass Tile Oassis

I wanted to let you know that I have never experienced such great professional service from other developers like I did from your company. Especially Sergey, he has been so patient with me from beginning to end, I’m truly thankful for being your client.

why our clients choose us

Aviva Weiss

CEO at Fun&Function

Working with Maven has been a great experience. They are deeply knowledgeable, reliable and get things done on time. I know the job is going to get done very well when Maven is involved. We have been beyond satisfied and highly recommend their services!

why our clients choose us

We Work with Amazing brands

our clients

Since 2010 we have helped 100+ customers, from startups and small businesses to bring their most cherished business ideas to life.

At the core of Maven are the developers with 15+ years in IT, who follow the latest digital trends and all the time improve their knowledge to deliver high-quality solutions to clients.

We know how to design an effective business tool, as our key engineers were a part of the Magento Core platform team. But our technical expertise is much broader. We can build any kind of a system on the background of your business logic and your personal preferences.

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