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Release date: 11.05.2012 Magento Development
Market: Netherlands
Industry: Decor manufacturer
solux main solux products solux product page solux cart
Our Work

Solux Custom Screens, a manufacturer of DIY anti-insect door and window screens, chose Maven to develop an internet shop and a pricing calculation engine for customized orders.

About Solux

Solux is the leading manufacturer of and retailer of residential and commercial window and door screens in the Benelux region. Solux is the IKEA of insect proof screens: it offers cost-effective solutions designed to be installed by the end customers themselves, so the focus of the sales process is very instructional – without getting too technical.

The Challenge

Solux sells windows and door screens that customers have to order after measuring exact dimensions of their specific doors and windows. Because doors and windows come in every size and shape, accurate measurement by the customer is one of the most important part of the sales process. Solux has developed a series of instructional videos and print materials for each product category, and these materials had to be prominently incorporated as instructions for the ordering process. Because each customer’s order is different, prices had to be dynamically calculated based on dimensions and other options (colors, hinge configuration, etc.) as part of the ordering process.

Our Solution

Accepting the challenge, Maven created a custom Magento Theme from the PSD file. A custom extension was developed to enable dynamic pricing. YouTube videos were embedded into the product pages without compromising site speed and performance. Multiple product filters, categories and intelligent search functions enabled customers to quickly and easily narrow down the selection to the appropriate products. Single page checkout feature developed by Maven ensured fast and easy payment and sale completion.

Proprietary Extensions:
  • Single Page Checkout
Frontend Features:
  • Full theme development from PSD
  • Youtube video integration
Backend Functionality:
  • Dynamic price engine based on custom options
The Result

Solux has succeeded in providing a friction-free DIY customer experience on its web store. Customers are satisfied and leave stellar reviews of the purchasing process and the service. Returns due to incorrect customer measurements have decreased and customer order completions increased over 20%.