Tennis Direct

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Release date: 22.10.2012 Magento Development
Market: Netherlands
Industry: Retail, Sports
tennis direct main tennis direct products tennis direct product page tennis direct cart tennis direct checkout
Our Work

Our customer Voetbal Direct (Soccer Direct) was happy with our work on their new website and its integration with their ERP system, so they hired us again to build a similar one for their other online sporting goods store Tennis Direct.

About Tennis Direct

The team behind Voetbal Direct (Soccer Direct), the largest online sporting goods retailer in the Benelux region, had originally sold soccer-only sporting goods, but then expanded their offering to serve tennis players, fans, coaches and teams.

The Challenge

The first Tennis Direct store needed to built on a similar platform as Soccer Direct, to take advantage of a web store connected with the ERP system and to avoid building another stand-alone online store with manual order entry. Since a working model of an online store was already built it was essential to minimize costs for cloning an existing store.

Our Solution

Tennis Direct re-used the wireframes, architecture and ERP interfaces on the Magento Community Edition platform previously used for Soccer Direct. Website theme, product import and export, configurable categories were all added. Product architecture allowing better categorization and SEO provided the new store easy order management and instant marketing visibility.

Our extensions:
  • Ajax filters
  • Content categorization
  • Easy Search
  • Full theme re-use from Voetbal Direct project
  • Custom product page layout with custom options
  • ERP Order Integration
The Result

The new online store succeeded both launching an entirely new store while instantly earning the owners reputation for expertise due to the wealth of contextual information about the various product aspects and categories. Tennis Direct now is one of the leading online stores in its product category in Netherlands, Belgium and Luxembourg.