Fun And Function

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Release date: 12.07.2013 Magento Development
Market: USA, Canada Magento Support
Industry: Products for children Mobile Development
fun and function main page fun and function products fun and function product page fun and function checkout
Our Work

A long-standing Magento e-commerce website client Fun and Function, an online retailer of developmental childrens’ toys, requested a separate Mobile Version of the website optimized for shopping on smartphones and tablet devices.

About Fun and Function

Launched in 2005 by pediatric occupational therapists, Fun and Function LLC offers kid-friendly products of consistently high quality and reasonable prices intended for children on the autism spectrum, with sensory processing disorders, speech/developmental delays, and other challenges. Today, Fun and Function’s products for special-needs kids are such a hit with parents that since 2011 the company has consistently been featured in the Inc. Magazine’s list of 5000 fastest-growing privately held companies.

The Challenge

The original Fun and Function website was launched in 2005 and even though it has been updated regularly, the Founders Aviva and Haskel Weiss, by looking at engagement and purchase statistics, knew that their mobile users were being let down by the subpar mobile experience. They also realized that they were not ready for a wholesale redesign and transition to a fully responsive website theme, but still wanted to offer their mobile customers an experience comparable to those of their desktop users.

Our Solution

Having been maintaining and supporting the original Fun and Function website, Maven offered a contained solution for Mobile users that while building on an existing infrastructure would not affect the desktop website. The users across hundreds of mobile devices are re-routed to an interface optimized for easier navigation, shopping and checkout with user-friendly search and results display adjusted to any device, clean product detail pages with fewer products displayed at once and an easy swipe between product images, as well as touch-optimized navigation and drag-and-drop addition to the shopping cart.

  • Real-time updates for promotions and merchandising
  • Integration with current product catalog
  • Facebook and Pinterest sharing
Mobile-only Functionality:
  • Click-to Call feature
  • Optimization for screens on 200+ devices
  • Touch menus
The Result

The mobile website version now accounts for nearly 15% of the overall online traffic. Mobile shoppers now display dramatically improved visit quality metrics with mobile conversions close to the figures previously typical only for the desktop website version.