Fun & Function

Fun and Function an online retailer of developmental childrens' toys helping children achieve their fullest potential.

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about Fun & Function

Launched in 2005 by pediatric occupational therapists, Fun and Function LLC offers kid-friendly products of consistently high quality and reasonable prices intended for children on the autism spectrum, with sensory processing disorders, speech/developmental delays, and other challenges.

Today, Fun and Function’s products for special-needs kids are such a hit with parents that since 2011 the company has consistently been featured in the Inc. Magazine’s list of 5000 fastest-growing privately held companies.

the goal

the challenge

The original Fun and Function website was launched in 2005 and even though it has been updated regularly, the Founders Aviva and Haskel Weiss, by looking at engagement and purchase statistics, knew that their mobile users were being let down by the subpar mobile experience.

They also realized that they were not ready for a wholesale redesign and transition to a fully responsive website theme, but still wanted to offer their mobile customers an experience comparable to those of their desktop users.


our solution

Having been maintaining and supporting the original Fun and Function website, Maven offered a contained solution for Mobile users that while building on an existing infrastructure would not affect the desktop website.

The users across hundreds of mobile devices are re-routed to an interface optimized for easier navigation, shopping and checkout with user-friendly search and results display adjusted to any device, clean product detail pages with fewer products displayed at once and an easy swipe between product images, as well as touch-optimized navigation and drag-and-drop addition to the shopping cart.

5 incoming requests

our clients have
protected their business



  • Integration with the current product catalog.
  • Click-to-Call feature.


  • Facebook and Pinterest sharing.
  • Real-time updates for promotions and merchandising.

Mobile-only Functionality

  • Optimization for screens on 200+ devices.
  • Touch menus.


the result

The mobile website version now accounts for nearly 15% of the overall online traffic. Mobile shoppers now display dramatically improved visit quality metrics with mobile conversions close to the figures previously typical only for the desktop website version.

Visit website

happy clients


Arie Timmer

Design & Marketing Director at Babypark

With Maven we cooperate a few years already. They are fully engaged in the technical support of our online store. And we are completely satisfied with the quality of work, terms, and quality of service. Thanks to a dedicated account manager! We have a feeling that we have our own onboard technical team, not the remote one.

why our clients choose us

Freeman Lewin

CEO at GJ Cookies

The team at Maven has been incredibly responsive to our needs. We requested several unique cart features and they executed everything perfectly. The project manager was dedicated and responded to all our needs immediately. We look forward to working with Maven on a continuous basis and on future projects.

why our clients choose us

Inder Brar

Director at Printkick Ltd

It is only on very rare occasions that an individual comes along that leaves a lasting impression with their dedication and work ethic. I have to say that Sergey is one such person. Sergey’s dedication to the project has been faultless and he has worked with outstanding professionalism throughout.

why our clients choose us

Aman Brar

Product Manager at Printkick Ltd

When we looked at Maven as part of our selection process and had our first meeting, it was clear that you were the best fit for our company. We looked for people who cared about the project, the mission and had the technical skills to bring it all together. You made us confident we could do it. At times during the project, I was worried. Had we attempted too much in one go? Everything seemed even more complicated than when we had our meeting a year ago in Kiev. Lots of things started breaking. Thankfully, each time we hit this point, it only took a few calls to get back on track and under control. Honesty, compromise, and pragmatism are some of the key factors I have found in completing successful projects, and we made the right choice because these are your values too.

why our clients choose us

Salman Siddiqui

Chief Operating Officer at BuyerQuest

Andrew is a solid technical leader who consistently impresses us with his technical prowess and in ensuring that his team also builds to the same high standard. He is driven, understands the business problems he is trying to solve for and is willing to go the distance to get the job done! Thanks, Andrew.

why our clients choose us

Alex Deutch

Glass Tile Oassis

I wanted to let you know that I have never experienced such great professional service from other developers like I did from your company. Especially Sergey, he has been so patient with me from beginning to end, I’m truly thankful for being your client.

why our clients choose us

Aviva Weiss

CEO at Fun&Function

Working with Maven has been a great experience. They are deeply knowledgeable, reliable and get things done on time. I know the job is going to get done very well when Maven is involved. We have been beyond satisfied and highly recommend their services!

why our clients choose us

We Work with Amazing brands

our clients

Since 2010 we have helped 100+ customers, from startups and small businesses to bring their most cherished business ideas to life.

At the core of Maven are the developers with 15+ years in IT, who follow the latest digital trends and all the time improve their knowledge to deliver high-quality solutions to clients.

We know how to design an effective business tool, as our key engineers were a part of the Magento Core platform team. But our technical expertise is much broader. We can build any kind of a system on the background of your business logic and your personal preferences.

share my idea
Boy Scouts of AmericaFunAndFunctionPrintkickBuyerQuestTennis DirectVoetbal DirectKLM ShopBabyParkGlass Tile Oasis
WebprintEvaSoluxCheck Your BagGimmee Jimmy'sDe HoeveIkenIKSmarty had a partyShooz and stuff
KidsmillFreddy DiamondsAYRMy Smart Deco