Voetbal Direct

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Release date: 3.11.2012 Magento Development
Market: Netherlands
Industry: Retail, Sports
voetbal main voetbal products voetbal product page voetbal cart voetbal checkout
Our Work

A sporting goods online retailer from the Netherlands Voetbal Direct (Soccer Direct) asked us to develop a new store theme and to connect it with their ERP system.

About Voetbal Direct

Launched in 2009 by two friends passionate about sports, Soccer Direct is now the largest online store offering good advice, excellent service and quick delivery of sporting goods to soccer fans, players, coaches and teams in the Netherlands, Belgium and Luxemburg region.

The Challenge

The first Soccer Direct ecommerce website, while popular, was essentially a stand-alone system that required manual order entry into the ERP system. The company has grown and needed a flexible and more automated solution capable of supporting further growth without sacrificing performance. Furthermore, the product catalog has grown very diverse, requiring new and different product categories and product types to be added and easily managed – functionality that the previous web architecture lacked.

Our Solution

Maven has developed a custom Magento store theme from the PSD file provided by designers working on the redesign. We enabled multiple product features with the corresponding filtering options, as well as implemented multiple Ajax filters that optimized product filtering, making browsing through the growing product catalog a breeze.

Custom Extensions:
  • Ajax filters
  • Filter content
  • Full theme development from PSD
  • Custom product page layout with custom options
  • ERP Integration
The Result

Not only did the new website accommodate many more different product categories, but it also increased the page load speed by 25%. Integration with the ERP increased order speed and decreased logistics bottlenecks, allowing Soccer Direct to keep their promise of next-day delivery regardless of the order volume.