Let’s skip an introduction where I describe what is omnichannel and why it is so important. It’s obvious that such an approach became a huge trend, and it is a matter of time when your business will implement it. In this blog post, I want to uncover weaknesses and typical mistakes when shaping an omnichannel…
Let’s call a spade a spade. You are not interested in the top digital trends which all web resources will scream about this year. What you really want to know is how exactly the new tools may bring your business a profit. The market already sinks in the abundance of solutions which you “SHOULD implement…
Right now we are standing on the verge of big changes in eCommerce. And these changes will influence both the customer experience and the approach to developing web platforms as well. At the end of this year, we are waiting for Magento 2.3 release. In 2017 Magento team announced that they are developing a set…
The most important thing about your eCommerce SEO efforts is organic traffic. It is an immensely important way to drive users, as everyone who visits your website does so with no cost, and during their time spent on your pages, they have the potential to convert into sales. However, businesses quite often find themselves stuck…
Email marketing is a surefire way to boost eCommerce revenue, as well as potential for big profit. Depending on the market saturation of the niche that the online store operates in, an eCommerce business owner can expect to at least double their income through the utilization of email marketing strategies. If your eCommerce isn’t already…
Look we get it – the prime reason you run PPC ads is to generate money directly. Common sense tells you that you should discard all the PPC ads that aren’t bringing the $$$ in and move onto other ads. But sometimes common sense is wrong. PPC ads can make you a lot of sales….
Many people ask if Magento is SEO friendly? The answer to this question, even though Magento doesn’t have a direct impact on the external SEO, is a resounding: yes. As long as you have a reliable programmer, there is no limit to what Magento can help you achieve. Magento is SEO friendly but you will…
Everyone is talking about UX design, but a few of us have seen how it should actually work. You won’t find the only and the best definition of this term. You don’t need to. When you grasp the core principle of it and implement UX design in your eCommerce store, things will never be the…
Every year experts from different fields investigate consumer behavior. It’s quite obvious that all people can’t have a typical behavior. It depends on the type of the purchased goods and individual psychological characteristics. The regularity of purchases depends on how well you know different segments of your target audience and how exactly you use this…
Year by year web design is being treated more seriously. The sphere develops very rapidly each month. So, there is a need for designers to be aware of the latest trends, learn new techniques, tools and implement them in practice. It is a perfect opportunity for every business owner to stand out from the competition…