The most important thing about your eCommerce SEO efforts is organic traffic. It is an immensely important way to drive users, as everyone who visits your website does so with no cost, and during their time spent on your pages, they have the potential to convert into sales. However, businesses quite often find themselves stuck in terms of SEO growth because they are uncertain about how to properly approach the whole aspect. There is a number of things that one should know in order to build a landing page that will attract top-notch traffic and also do well in search. It is also necessary to pick the right tool that will help you analyze and track the effectiveness of your SEO efforts.
Lucky for you, SEO experts have done a lot to find the best ways to optimize your website in terms of SEO. They have also found the most common mistakes that many web developers make and provide solutions so that you can avoid them. In this article, we are going to discuss some of the most important methods that you should employ in order to improve your eCommerce SEO rankings.
One of the most important factors that Google takes into account when evaluating websites is high-quality link building. It’s all about getting as many links from sources with great reputation and authority to lead to your own URL. However, particularly due to how crucial it is for your ranking, you mustn’t do it sloppily.
First of all, Google doesn’t like the so-called link farming. It can very easily tell whether a link is relevant and good quality, or simply spam that you are using in order to “have more backlinks”. Basically, if you use a link from a source that has a great reputation and authority, it will boost your SEO efforts. But, if you succumb to link farming, that is, spamming with low quality and mostly irrelevant links, things will go the other way – diminish your ranking.
There is a variety of ways that you can set up backlinks “the right way”. It’s all about how much effort you put into it. For starters, the very URL, title, or the header of a particular page tell you whether they will be of use for you if they contain the keywords you are ranking for. Furthermore, the easiest way to get good backlinks is to post on websites where you don’t have to go through an intense check in order to get published. Knowing the fact that the internet “has it all”, it should be logical that you can find a forum or a blog that is related to your industry and niche, and where you can start posting in order to get the desired results.
Going for dynamic meta descriptions
Every search engine result page also shows meta descriptions that you come up for your website. You need to be aware that this isn’t something that Google pays attention to – it’s your customers and prospects that read it. Be aware that you have three assets that you need to optimize in order to persuade them to click your link – your URL, title, and meta description.
As an eCommerce website, which has a whole lot of various products in its stock, you need to come up with a proper meta description. While you will see businesses coming up with descriptions for each of their pages, the fact is that this isn’t something that smaller businesses on one hand, and big department store retailers on the other, can really afford.
Developers who are skilled in SEO use concatenation schemas in order to be able to create one-of-a-kind content, while the process of creating meta descriptions is automated according to a particular set of rules that they have established. For example, such a piece of code can look like this: “Shop for PRODUCT at BRAND. BRAND offers SUBCATEGORY and CATEGORY for (insert industry niche)”.
You should have in mind that the general case for websites is that they need more than just one set of concatenation schema. Basically, you might have to cover every section of your website, such as your product pages, top category pages, and subcategory pages.
Leveraging multi-vendor marketplaces
As your business expands, you will want to cover as many vendors as you can. Eventually, you might start growing your business internationally, and, for example, decide to sell products to China. This is when it will become necessary to find the best platform to do this, and pay special attention to your SEO.
For starters, there is keyword research. While the game is still happening in your own field, an awesome content and marketing strategies matter the most. However, once you decide to hit multiple vendors, you will no longer have as much control over your product pages at all times. Therefore, the best solution is to change your SEO game a bit and turn your attention to more generic keywords and phrases. This could be, for example, the names of category pages that your website has. You will also realize that a good amount of static pages is going to matter. This might even mean creating a new blog of its own so that there are more pages for optimization.
Of course, the necessity to have top-notch content remains. Next to ranking well enough for certain keyword phrases in order to bring more customers to your website, you’ll also want to gain the attention of sellers. So create amazing pages which tell a story about how well you can sell a particular product of your own.
Organic traffic is essential for eCommerce SEO. You want your link building practices to be proper so that you gain from the value and authority of websites that you exchange links with. You also want to come up with dynamic and creative meta descriptions, so that people click on your links because they are truly interested in what you are all about. Finally, once your company starts to expand, you will want to choose the right multi-vendor marketplace platform, and optimize your keywords accordingly.