Does the word neuromarketing remind you of something? If not, you will be surprised. Wikipedia tells us that it’s a commercial marketing communication field that applies neuropsychology to marketing research, studying consumers’ sensorimotor, cognitive, and effective response to marketing stimuli. Simply speaking, it’s a combination of marketing and neuroscience. Marketers, entrepreneurs, big brands in eCommerce…
When you start running a business, you should be ready for constant analysis and ready to improve different elements and processes. There is no chance to set the constant flow of clients and to increase sales if there is no wish to adapt the business to the demands of a contemporary customer. But mistakes in…
When we develop an eCommerce website we make sure that it will be convenient for a customer to use it both on PC and on mobile devices. But a desktop and mobile versions of your online store are two different things: the customer perceives and uses each of them differently. As more and more people…
Some people claim that gaining the trust of potential customers is a long process. That’s for sure but it’s worth it because once you win confidence you are getting your loyal customers. However, this trust may never be gained. Why? The client’s trust may be lost from the start: when he visits your e-store for…
Running a B2C web store may seem to be a no-brainer, especially after trying to expand your business reach to B2B customers. To succeed in B2B, get yourself ready for a tough, albeit beneficial challenge. The market share of B2B eCommerce has significantly increased in recent years. According to Forrester’s predictions the profits gained by B2B…
The evolution of the eCommerce market This industry has been gaining more and more popularity in recent times. According to the 2017 report done by the US Census Bureau, the eCommerce sales has boosted up to $105 billion in the first quarter of this year. Thus it shows around a 15% increase compared to the…
A fast-evolving distribution landscape and the growth of B2B customer expectations nudge B2B companies into the digital transformation. According to the recent report, 76% of retail executives across Europe and the USA have already built a B2B e-commerce ecosystem and 39% of them reported the eCommerce site is their main sales channel. And the upcoming…
Digital innovations, social media and mobile technologies have baked absolutely new Millennial generations of b2b shoppers.The latest research shows that 73% of Millennials are involved in B2B purchase, and one-third of them are actually the only decision-maker in their company. Today b2b consumer journey is armed with real time product information, AI, VR and big…