Customer Service Experience To Pay More For Think all your customers are looking for is a discount? We argue the opposite: you might be better off raising your prices while offering a better service and more options that are relevant for the consumer, according to research summarized in the infographic below. You might be already…
Why use Product Video Features? Ever think about using video or interactive functionality for your e-commerce store? Facts proving the benefits of video are on your side – just consider the recent research findings: 8 Million Words is the value of one minute of video. (Forrester) A marketing or explainer video in an email increases…
If you are looking for a business case to help you justify speeding up your e-commerce website your search is over: folks at KissMetrics have compiled a good amount of data to back you up! Speed is Key in Mobile Commerce In the constant battle between more functionality vs. a faster page loading speed the…
Wonder how your traffic, conversions and sales compare to the market averages? We found a great infographic created out of European research by the Wolfgang Digital Group based in Ireland. The infographic below breaks down online commerce into three categories: e-commerce, travel and retail (online versions of brick-and-mortar stores). European E-Commerce KPI Findings Beyond the…
Thinking about trying out social e-commerce in 2015? Why Social Media and E-Commerce Aren’t A Match Made in Heaven Your energy (and budget) may be better spent elsewhere: people are just not quite ready to shop away using the same tools as for chatting with friends, catching up on news and playing the Candy Crush…
Many e-commerce store owners mistakenly consider abandoned carts simply as something that comes with the territory. The Problem With Abandoned Carts is Clear After all, not all users who browse online stores and place items into virtual shopping carts actually intend to make a purchase: some want to see the total cost of the item…
Selling is one of the biggest costs for most companies, with every 6th employee at growing companies being a salesperson. 14.5% of Twitter employees, 15.7% of LinkedIn’s and 32% of Salesforce.com workers are in sales. Similar percentage of employees in companies like Facebook, Google, and Groupon also work in sales, not technology. The Use of…
Ever wonder what the typical online shopper thinks about your online store? The role of expectations is paramount and actual shopper behavior isn’t as predictable as would seem at first glance. Voucher Cloud has compiled a great summary of insights into online shopper behavior, confirming some of what we have been suspecting all along, while…
Why Service Reviews Are Important What do your customers think about your service and how does that impression compare to that of your competitors? While several different factors of various importance form customers’ image of your company, prior to making a purchase decision 4 out of 5 seek reviews as part of their service business…