Let me ask you something…If you knew how to save your time, money and to increase sales, would you share this secret with someone else? Just imagine, 10 years ago marketing automation was a commercial confidentiality. The well known commercial giants like Walmart, Amazon, and Costco had resources for large-scale investigations and developments to build…
It’s not a big deal to launch an online store nowadays and even to promote it on different resources. But what you show in your ads and on the store are completely different things. Constant optimization requires frequent analysis and improvements. If you are ready to be 100% attentive to this and if you are…
Motivation is a very cunning thing. It is influenced by certain factors, which in their turn influence consumers’ behavior and their needs. The aspect of motivation has been thoroughly investigated by a number of scientists. They formulated theories explaining what makes a person act in this or that way. Have you heard of such? Here…
Some people claim that gaining the trust of potential customers is a long process. That’s for sure but it’s worth it because once you win confidence you are getting your loyal customers. However, this trust may never be gained. Why? The client’s trust may be lost from the start: when he visits your e-store for…
Let’s think logically. Every business owner wants to have a constant flow of clients to his business. If the number of loyal clients grows, the revenue grows as well. So, the lifeblood of any type of business is a CLIENT. No doubts. But what should be done in order to win your clients’ trust and…
Modern ecommerce world dictates new conditions to small and medium business owners. The habits and preferences of customers change practically each day and the question that arises then: how contemporary entrepreneurs will manage to adapt to a digitalized world and what is most important…Will they be able to have a way with their customers? Generation…
November and December have always been the hottest and most profitable period for eCommerce retailers over last 10 years. It is reported that the online sales rate has been permanently increasing since 2005 with its peak in 2016 amounted to 63.1 billion U.S. dollars only on desktop spending. And sales and deals via mobile devices…
Online businesses are struggling to attract more and better leads and customers. It seems that every single well-known marketing technique has already been exploited so far. However, the top players in the eCommerce market are growing and flourishing. For instance, such a retail titan like Amazon accounts for 43% of U.S. online retail sales in…
Digitalization completely changed consumer voice. According to the Deloitte report, 47 percent of millennials are influenced in their purchases by social media, compared to 19 percent for all other age groups. So, the impact of channels and data is crucial for online retailers. It is the main reason why omnichannel is a must have for…
If you have found this article, most likely you are getting first money from selling online or just have put your products on e-commerce market. But you can definitely sell more by building trusted relationships with your customers through social media networks. Social media today is not just for fun, it has become a powerful…