No doubt, email marketing is no longer a super secret tactic, used only by the most innovative online retailers. Today, emails have become a default way to connect with consumers. 89% of marketers say that email marketing is their main channel for products promotion. And this is 5x more effective method than Facebook or Instagram…
Customer satisfaction (CSAT) is the marketing term, which measures how a product or a service meets customer’s expectations. CSAT became one of the most popular terms among marketers and they do believe this is a very important and precise indicator. The idea seems obvious: a satisfied customer is a loyal customer, isn’t it? But in…
The brand presence determines how and what customers will know about you. This directly affects the success of your business. You can split any brand into several identifying components: What do we do? How do we do it? For whom are we doing it? How do we look? How do we sound? On practice, many…
A Beginner’s Guide We all live during the times when Twitter and Facebook users give rise to social movements with million followers within a few hours. Social media users influence which candidates become presidents. In the world of eCommerce, this way of creating and sharing ideas is called Influencer Marketing. Done right, influencer marketing can…
What makes a great online shopping experience? People love online shopping for its convenience and efficiency. As competition is getting tougher, eCommerce market pays yet more attention to the way customers interact with webpages and provides solutions to greater, more exciting and satisfying user experience. If you are working on creating a strong relationship with…
Conversion rate is one of the most important metrics for every eCommerce store. Calculating it is one thing, but knowing how to improve it is what will make your business prosper. In one of our previous articles we explored average eCommerce conversion rates and provided a few general guidelines on improving your website’s conversions. Now…
Just 59 seconds. This is how much you have to capture your visitors’ attention before they leave your website. According to the research conducted by Nielsen Norman Group, on average people spend less than a minute browsing though any given website. What makes them leave without committing the target action is another question. We’ve compiled…
What is your shop’s conversion rate? Is it higher or lower than average? How can you improve it? If you’re into online business you’ve probably tried to find the answers to these questions. And chances are you might have failed to answer at least one of them. First of all, let’s start with determining what…
As eCommerce developers, we’ve build hundreds of online stores and we’ve seen and analyzed thousands. And we noticed that the most important thing that distinguishes good, well performing websites from the losers is the way they design product pages. Of course product matters, but customers care about experience around the product even more. That’s why…
Catering to the Mobile Customer It’s 2015 and consumers are becoming savvier, better connected and more value conscious. While this profile is based on the Millenial mindset, we expect more and more customers to become just as demanding as the year progresses. Do you have what it takes to meet or exceed your customers’ expectations?…