Ever wonder what the typical online shopper thinks about your online store?
The role of expectations is paramount and actual shopper behavior isn’t as predictable as would seem at first glance.
Voucher Cloud has compiled a great summary of insights into online shopper behavior, confirming some of what we have been suspecting all along, while throwing in some surprises:
slow websites lose shoppers – forever
shoppers do judge the book by its cover: product images and videos sell
shoppers do read reviews of BOTH for your product and your business
hidden charges are reason #1 for shopping cart abandonement
shoppers want Back buttons during checkout
55% of shoppers used coupons in 2014 (more expected in 2015)
low shipping cost trumps same day delivery
The Average Online Shopper Behavior Infographic
The infographic below explores what online shopper looks for when shopping online, revealing how shoppers actually act – as opposed to how we imagine them to.