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Magento or Shopify? Top 7 Differences That Matter

The rapid growth of eCommerce has been a double-edged sword. On the one hand, no borders exist for customers. Marketplaces are getting better and faster, shipping is almost instantaneous, and even returns can be done easily. But on the other hand, with the ease of setting up a marketplace, it has become more difficult to…

Social proof: how to make customers involved

No matter what business you are in you have to stand out among the competition. If you don’t sell the absolutely exclusive product, you have «to fight» for the customer anyway. While choosing the product in brick-n-mortar stores, customers can test the physical and ergonomic characteristics, colors, and eventually, the packaging. But while choosing the product…

Return & refund policies: underwater rocks

Return Merchandise Authorization (RMA) is one of the most important areas of e-commerce solutions that cannot be ignored. In addition to the fact that the established return & refund policies help to complete the purchase process, users who have received excellent service upon return are 92% more likely to buy in this store again.  …

O2O: offline business goes online

No one can deny the rapid growth of online commerce in recent times. And the coronavirus outbreak accelerates the pace of transition to online. A lot of entrepreneurs started their online business from scratch, but most of the companies apply O2O strategy. It means the migration of commerce from offline to online while keeping on…

Return Merchandise Authorization: how to spoil nothing

Returns are one of the main challenges that retailers face. If the goods bought offline are returned only by 8.89% of consumers, then an indicator of eCommerce purchases reaches at least 30%. A return merchandise authorization (RMA) covers the process of returning goods to receive a refund, replacement, or repair. The strategic eCommerce partner knows…

Does Product card matter? Absolutely!

The usual process of eCommerce growth involves the following stages: The simplest online store with a limited amount of products;  Online platform based on the drop-shipping model; Marketplace with a large number of merchants.    Working as a small store you have the ability to control all information about products, prices, and manage it operatively….

Coronavirus: impact on eCommerce

Without even plunging into a deep understanding of the issue, we can observe the changes in the global economy that were caused by the Covid-19 (coronavirus) outbreak. We are watching the situation when the concentration of production capacities in one area causes the risk of manufacturing and financial losses. On the one hand, the location…

Fashion E-Commerce. How is it different?

Fashion E-Commerce Websites Are a Class of Their Own Make no mistake: while beautiful and mesmerizing, fashion e-commerce is a brutally competitive online business. Standing out means knowing what your customers want and using several tools of the trade of both fashion and online commerce business.   We have developed every single detail for many…

Omnichannel eCommerce experience: ready for the big game?

Let’s skip an introduction where I describe what is omnichannel and why it is so important. It’s obvious that such an approach became a huge trend, and it is a matter of time when your business will implement it. In this blog post, I want to uncover weaknesses and typical mistakes when shaping an omnichannel…