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B2B Buyers Today: Well Connected, More Demanding, Better Informed

Digital innovations, social media and mobile technologies have baked absolutely new Millennial generations of b2b shoppers.The latest research shows that 73% of Millennials are involved in B2B purchase, and one-third of them are actually the only decision-maker in their company. Today b2b consumer journey is armed with real time product information, AI, VR and big…

How Artificial Intelligence Will Shape the Future of eCommerce

The idea of building a machine that can perform operations and concepts rather than just count numbers is in the air for many centuries. First attempt to create a Theory of computation belongs to Ramon Llull, who was a Catalan philosopher and logician. His theory was used and improved by the “Great Rationalist” Gottfried Leibniz…

Win the Age of Mobile eCommerce with Progressive Web Applications

Better e-commerce strategy with progressive web applications Why should you care about web apps? If you are the owner of a traditional e-commerce website and are thinking about building native iOS and/or Android app for your store, a web app could be a better alternative. New generation web apps (called Progressive Web Apps) are feature-packed…

How Users See Your Website and Where You Should Improve

From the moment your potential customer opens your website you have only a few minutes to convince him that you are able to deliver the service. The competition is high and so are the expectations your customers have. Is your website mobile-friendly? Is the design intuitive? Is the payment system trustworthy? Giving the right impression…

Why Are Custom Web Stores So Expensive?

Sometimes we still have clients just like you, wondering why it is worth investing so much in their custom webshop? And why are custom made websites in general are so expensive? Now, the simple answer to these questions is that there are two key variables that influence the price of your custom website: 1. Quality…

Setting Up Your eCommerce Business

When you set-up new business, you build a new house on the eCommerce land. You choose a place where you would like to settle – your niche in a market. You consider its size and direction – you select the product to be sold. You look around and study your neighbors – your business competitors….

Starting Your First eCommerce Business is Easy

You can’t get rid of a feeling that it’s high time to start your own ecommerce business but you are not sure how to do it right? Let us tackle this problem and offer you a short step-by-step guide in which we’ll highlight the most important and sufficient issues of any ecommerce business setting-up.    …

Magento vs WooCommerce: Which Platform to Choose

If you’re new to digital business and are considering opening an online store, in all likelihood, you’ll eventually end up choosing between these two eCommerce solutions for your website – Magento or WooCommerce. Either you’ll hear about one of them from your friends, or read in a blog post, your choice will be narrowed down…