The evolution of the eCommerce market This industry has been gaining more and more popularity in recent times. According to the 2017 report done by the US Census Bureau, the eCommerce sales has boosted up to $105 billion in the first quarter of this year. Thus it shows around a 15% increase compared to the…
A fast-evolving distribution landscape and the growth of B2B customer expectations nudge B2B companies into the digital transformation. According to the recent report, 76% of retail executives across Europe and the USA have already built a B2B e-commerce ecosystem and 39% of them reported the eCommerce site is their main sales channel. And the upcoming…
Online businesses are struggling to attract more and better leads and customers. It seems that every single well-known marketing technique has already been exploited so far. However, the top players in the eCommerce market are growing and flourishing. For instance, such a retail titan like Amazon accounts for 43% of U.S. online retail sales in…
PIM (Product Information Management) in a Nutshell Have you ever tried to get all your product information gathered into one impressive platform-agnostic data hub? If you still think it is quite doable by means of boilerplate solutions, you are totally missing the point. Not to lag behind your online business competitors, give it a try to…
Every fall we witness one and the same picture, that is a Black Friday shopping spree is back all around the globe. Forbes expects the day’s sales to skyrocket above $3B this year, being bigger than ever. But even more thrilling are the expectations that precede the holiday season. People keep on scouring the Internet…
1. Is eCommerce a No-Brainer? Nah From a novice’s point of view, running an eCommerce web store may seem to be somewhat of a child’s play. On the surface, it really looks much simpler than handling a brick-and-mortar shop. However, it’s pretty far from being so. This is a complex, multifaceted process and any shortcomings…
Digital innovations, social media and mobile technologies have baked absolutely new Millennial generations of b2b shoppers.The latest research shows that 73% of Millennials are involved in B2B purchase, and one-third of them are actually the only decision-maker in their company. Today b2b consumer journey is armed with real time product information, AI, VR and big…
Digitalization completely changed consumer voice. According to the Deloitte report, 47 percent of millennials are influenced in their purchases by social media, compared to 19 percent for all other age groups. So, the impact of channels and data is crucial for online retailers. It is the main reason why omnichannel is a must have for…
If you have found this article, most likely you are getting first money from selling online or just have put your products on e-commerce market. But you can definitely sell more by building trusted relationships with your customers through social media networks. Social media today is not just for fun, it has become a powerful…
No doubt, email marketing is no longer a super secret tactic, used only by the most innovative online retailers. Today, emails have become a default way to connect with consumers. 89% of marketers say that email marketing is their main channel for products promotion. And this is 5x more effective method than Facebook or Instagram…