Ecommerce isn’t rocket science? Nowadays it might be somewhere similar. To create and launch your own spaceship, you need to gather, build and set up various components, any part of which should be a perfect detail in the mechanism. Order and Inventory Management, CRM, Marketing, Shopping Cart Technology, Shipping, and much more parts need to…
What is a perfect online sales process? And how can it help to create efficient eCommerce ecosystem? – Are the most vital questions for online business owners. I am sure you read a lot about how to attract visitors to your web store and how to build the ideal customer experience. But when clients get…
Customer satisfaction (CSAT) is the marketing term, which measures how a product or a service meets customer’s expectations. CSAT became one of the most popular terms among marketers and they do believe this is a very important and precise indicator. The idea seems obvious: a satisfied customer is a loyal customer, isn’t it? But in…
The brand presence determines how and what customers will know about you. This directly affects the success of your business. You can split any brand into several identifying components: What do we do? How do we do it? For whom are we doing it? How do we look? How do we sound? On practice, many…
Starting your online business you probably have encountered the need for choosing the best eCommerce platform among the various options or will do so in the future. This is one of the most important steps while developing your project because the chosen platform will affect your: Flexibility and Adaptability Design and Usability Customer Satisfaction and…
The idea of building a machine that can perform operations and concepts rather than just count numbers is in the air for many centuries. First attempt to create a Theory of computation belongs to Ramon Llull, who was a Catalan philosopher and logician. His theory was used and improved by the “Great Rationalist” Gottfried Leibniz…
Better e-commerce strategy with progressive web applications Why should you care about web apps? If you are the owner of a traditional e-commerce website and are thinking about building native iOS and/or Android app for your store, a web app could be a better alternative. New generation web apps (called Progressive Web Apps) are feature-packed…
A Beginner’s Guide We all live during the times when Twitter and Facebook users give rise to social movements with million followers within a few hours. Social media users influence which candidates become presidents. In the world of eCommerce, this way of creating and sharing ideas is called Influencer Marketing. Done right, influencer marketing can…
Avoid these all-too-common Magento 2 mistakes to benefit from your SEO advantage over other e-commerce store platforms When it comes to Search Engine Optimization (SEO), the Magento E-Commerce platform ranks as one of the top choices for a well-structured, logical online store architecture that search engines love. Okay, search engines can’t love, but Magento and…
Five of the most anticipated digital commerce developments for 2017 with analytics of predictions for 2016: what came to pass and which e-commerce forecasts turned out to be duds. Forecasting by definition is prone to errors, but paraphrasing a famous strategist, just as plans often turn out to be useless, planning is often essential –…