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Defining Digital Transformation: The Strategy of Change

It is more difficult than ever to separate the wheat from the chaff when it comes to digital transformation (DT or DX). A simple Google search of the term reveals millions of results of varying levels of quality. The amount of information out there is significant, but only a small portion of that is valuable….

Top 5 eCommerce Trends for 2021

Ecommerce is rapidly evolving, faster than ever before. Having an online presence has become an unavoidable necessity. The recent global pandemic had a significant impact on businesses, and suddenly “online” became new offline. At Maven, we want to help your business uncover opportunities to maximize the return on your eCommerce investment as the marketplace evolves….

Reasons to implement CRM for your e-store

Often salespeople perceive CRM as a tool through which the top management controls the work of sales reps. But this is a very erroneous judgment. Exactly using the CRM for eCommerce allows us to increase work efficiency and show improved results both in sales and building relationships with customers. We have prepared for you the…

Implications for Magento 1 users 

[Update] In February 2020, according to the Built With, the Magento 1.9 platform is still used by 60,990 companies. Adobe stopped support for Magento 1 at the end of June 2020. After the release of the Magento 2 version, the Magento 1 End-of-Life was only a matter of time. Let’s see what the implications for…

5 tips how to increase sales of e-store in 2020

2020 completely changed the approach to business management and adaptation to new market conditions. In order to further increase sales and profits, you have to be aware of the latest trends and be at arm’s length from your customers.     1. Grip the power of social influence  As we said earlier, having social proof that…

Social proof: how to make customers involved

No matter what business you are in you have to stand out among the competition. If you don’t sell the absolutely exclusive product, you have «to fight» for the customer anyway. While choosing the product in brick-n-mortar stores, customers can test the physical and ergonomic characteristics, colors, and eventually, the packaging. But while choosing the product…

Return & refund policies: underwater rocks

Return Merchandise Authorization (RMA) is one of the most important areas of e-commerce solutions that cannot be ignored. In addition to the fact that the established return & refund policies help to complete the purchase process, users who have received excellent service upon return are 92% more likely to buy in this store again.  …

O2O: offline business goes online

No one can deny the rapid growth of online commerce in recent times. And the coronavirus outbreak accelerates the pace of transition to online. A lot of entrepreneurs started their online business from scratch, but most of the companies apply O2O strategy. It means the migration of commerce from offline to online while keeping on…