Although holiday shopping season does not start until almost 6 months from now, we have decided to look back at Black Friday statistics from the recent years. In this post we will concentrate on sales trends on Black Friday and the shopping events around it, how Black Friday shopping evolves in Europe, and in the…
Imagine that a certain Sam has got an awesome website. It has got a snazzy style and looks just as he has dreamt of it. The product Sam offers his customers is of a top-notch quality and must sell like hot cakes. But it doesn’t. And it won’t because Sam has forgotten about one detail…
What makes a great online shopping experience? People love online shopping for its convenience and efficiency. As competition is getting tougher, eCommerce market pays yet more attention to the way customers interact with webpages and provides solutions to greater, more exciting and satisfying user experience. If you are working on creating a strong relationship with…
Conversion rate is one of the most important metrics for every eCommerce store. Calculating it is one thing, but knowing how to improve it is what will make your business prosper. In one of our previous articles we explored average eCommerce conversion rates and provided a few general guidelines on improving your website’s conversions. Now…
As Internet engagement grows digital marketing is constantly evolving. To keep up with the pace of the online race for customers and to avoid stagnation one has no other choice but to follow the market trends. We’ve compiled a list of things you should watch out for in the upcoming year. Whether or not they’ll…
Just 59 seconds. This is how much you have to capture your visitors’ attention before they leave your website. According to the research conducted by Nielsen Norman Group, on average people spend less than a minute browsing though any given website. What makes them leave without committing the target action is another question. We’ve compiled…
What is your shop’s conversion rate? Is it higher or lower than average? How can you improve it? If you’re into online business you’ve probably tried to find the answers to these questions. And chances are you might have failed to answer at least one of them. First of all, let’s start with determining what…
As eCommerce developers, we’ve build hundreds of online stores and we’ve seen and analyzed thousands. And we noticed that the most important thing that distinguishes good, well performing websites from the losers is the way they design product pages. Of course product matters, but customers care about experience around the product even more. That’s why…
Catering to the Mobile Customer It’s 2015 and consumers are becoming savvier, better connected and more value conscious. While this profile is based on the Millenial mindset, we expect more and more customers to become just as demanding as the year progresses. Do you have what it takes to meet or exceed your customers’ expectations?…
Customer Service Experience To Pay More For Think all your customers are looking for is a discount? We argue the opposite: you might be better off raising your prices while offering a better service and more options that are relevant for the consumer, according to research summarized in the infographic below. You might be already…