As Internet engagement grows digital marketing is constantly evolving. To keep up with the pace of the online race for customers and to avoid stagnation one has no other choice but to follow the market trends. We’ve compiled a list of things you should watch out for in the upcoming year. Whether or not they’ll prove to be game-changing, these trends are definitely worth knowing about.
Domination of Mobile Traffic
If your website still lacks responsive design and is not optimized for mobile devices, it’s time to make mobile optimization your top priority. And it’s not only because Google released “Mobilegeddon” update to cut down traffic for websites that aren’t mobile-friendly. The main reason is that mobile audience is growing so fast that in 10 countries across the globe mobile traffic has already overtaken its desktop counterpart. So if you don’t want to lose your customers, it’s time you put some effort into your store’s online version.
Dawn of Virtual Reality
Although the technology of virtual reality has been around for quite a while, people all across the globe are still expecting a decent device to appear on the market. There are a few of them around and even more are expected to be released in the upcoming years. Samsung’s has already optimized its flagship S6 model to support VR videos, so we’re clearly at the dawn of VR era. How will this impact ecommerce? New technologies always bring about new media. With VR online advertising is about to change. Though it might take a while, it’s definitely something you should look forward to.
Aim for Social Networks
In 2016 advertising in social media will definitely be on the rise. Facebook is working on a search engine of their own, but the capabilities of Business on Messenger are even more exciting. Companies will get a chance to communicate with their customers via Facebook Messenger app, sending order notifications and sharing their experience without even having to open the website. To add to the trend, Instagram has also announced the launch of a paid ad platform of its own. It is already available, but only through a limited number of its developer partners. In 2016 it will be available to all advertisers. So it’s time you start thinking of creative ways to advertise on Instagram.
It might not be the newest entry on the list, but in 2016 marketing automation has potential of becoming one of the hottest trends. As more A-list companies are switching to this technology, this technology will definitely be on the rise in the upcoming year. Marketing automation platforms have diverse functionality, but most of them include such features as multichannel campaign management, revenue reporting, responsive design, dynamic content generation and CRM integration. The biggest advantage of this system is that it allows segregating your website’s audience based on behavioral patterns and helps lead your prospects all the way to committing the purchase while staying personal.
The last, but not the least interesting entry on our list is dedicated to digital assistants. Aps like Apple’s Siri and Microsoft’s Cortana are gaining more popularity and have already captured the attention of digital marketers. Optimizing your store and making it accessible for digital assistants is likely become a trend for the upcoming years.