How well do you know your customers? That was a trick question. However, being successful in sales requires much more than applying the tried and true tricks. We scouted the latest scientific research into the psychology of customer buying behavior – and found the following 10 nuggets of wisdom you can start using right away:…
Somewhat predictably, the share of online shopping will continue to rise in 2015, with the online commerce taking another 1-3% bite of the offline retail sales. Regardless of the relatively slow overall economic growth, both in the United States and Europe e-commerce revenue is expected to grow by 10%. Americans are expected to take 10%…
Why use Product Video Features? Ever think about using video or interactive functionality for your e-commerce store? Facts proving the benefits of video are on your side – just consider the recent research findings: 8 Million Words is the value of one minute of video. (Forrester) A marketing or explainer video in an email increases…
If you are looking for a business case to help you justify speeding up your e-commerce website your search is over: folks at KissMetrics have compiled a good amount of data to back you up! Speed is Key in Mobile Commerce In the constant battle between more functionality vs. a faster page loading speed the…
Wonder how your traffic, conversions and sales compare to the market averages? We found a great infographic created out of European research by the Wolfgang Digital Group based in Ireland. The infographic below breaks down online commerce into three categories: e-commerce, travel and retail (online versions of brick-and-mortar stores). European E-Commerce KPI Findings Beyond the…
Thinking about trying out social e-commerce in 2015? Why Social Media and E-Commerce Aren’t A Match Made in Heaven Your energy (and budget) may be better spent elsewhere: people are just not quite ready to shop away using the same tools as for chatting with friends, catching up on news and playing the Candy Crush…
Ready for a new E-Commerce trends? The end of the year offers an excellent opportunity to review the e-commerce trends that had defined the year and to prepare for what lies ahead in 2015. “The only thing we know about the future is that it will be different.” – Peter Drucker And while nobody can…
What do you do when your customers expect increasingly faster e-commerce websites (even on mobile phones over slow Internet connections), Apple-grade web page design, Amazon-like checkout experience and customer service they are used to getting at Zappos? You don’t need another software developer to tell you what your customers want, but there are already solutions…
Many e-commerce store owners mistakenly consider abandoned carts simply as something that comes with the territory. The Problem With Abandoned Carts is Clear After all, not all users who browse online stores and place items into virtual shopping carts actually intend to make a purchase: some want to see the total cost of the item…
Selling is one of the biggest costs for most companies, with every 6th employee at growing companies being a salesperson. 14.5% of Twitter employees, 15.7% of LinkedIn’s and 32% of Salesforce.com workers are in sales. Similar percentage of employees in companies like Facebook, Google, and Groupon also work in sales, not technology. The Use of…