Motivation is a very cunning thing. It is influenced by certain factors, which in their turn influence consumers’ behavior and their needs. The aspect of motivation has been thoroughly investigated by a number of scientists. They formulated theories explaining what makes a person act in this or that way. Have you heard of such? Here…
Customers’ behavior changes almost every year. Some trends deserve attention and are worthwhile investing. I mean the trends which became the customers’ habits. And those so-called trends of 2018 have already become preferences and habits which have been forming for a considerable amount of time. They are worthy to be taken into account because a…
Some people claim that gaining the trust of potential customers is a long process. That’s for sure but it’s worth it because once you win confidence you are getting your loyal customers. However, this trust may never be gained. Why? The client’s trust may be lost from the start: when he visits your e-store for…
Let’s think logically. Every business owner wants to have a constant flow of clients to his business. If the number of loyal clients grows, the revenue grows as well. So, the lifeblood of any type of business is a CLIENT. No doubts. But what should be done in order to win your clients’ trust and…
Modern ecommerce world dictates new conditions to small and medium business owners. The habits and preferences of customers change practically each day and the question that arises then: how contemporary entrepreneurs will manage to adapt to a digitalized world and what is most important…Will they be able to have a way with their customers? Generation…
The holiday shopping season is in full swing now and consumers immerse ourselves into the shopping spree to spend far more on gifts and impulse purchases than they usually do throughout the year. The eMarketer survey estimates that in 2017, November and December will account for 23.6% of full-year ecommerce sales. This year’s retails sales…
November and December have always been the hottest and most profitable period for eCommerce retailers over last 10 years. It is reported that the online sales rate has been permanently increasing since 2005 with its peak in 2016 amounted to 63.1 billion U.S. dollars only on desktop spending. And sales and deals via mobile devices…
Digital marketing has drastically evolved in recent years, since more and more cutting-edge technologies and eCommerce platforms emerge to contribute to your online business optimization. Nowadays we regularly come across brand new trends, innovative approaches and challenges. When applied to digital marketing methodology they enable companies to renovate their overall business strategy and improve performance….
A fast-evolving distribution landscape and the growth of B2B customer expectations nudge B2B companies into the digital transformation. According to the recent report, 76% of retail executives across Europe and the USA have already built a B2B e-commerce ecosystem and 39% of them reported the eCommerce site is their main sales channel. And the upcoming…
Online businesses are struggling to attract more and better leads and customers. It seems that every single well-known marketing technique has already been exploited so far. However, the top players in the eCommerce market are growing and flourishing. For instance, such a retail titan like Amazon accounts for 43% of U.S. online retail sales in…