Being a famous eCommerce platform Magento has a good number of users among which you can find such popular brands as Samsung, Vizio, Nike etc. Despite these great names Magento is open for any type of online business and whether it is of medium or large size doesn’t play a specific role. The only demand…
You have amazing products to sell in your online store? But will it matter if your customers cannot find what they are looking for? Magento layered navigation enhances customer experience and lets your clients easily find what they want. What is Magento layered navigation? Magento layered navigation makes a customer’s shopping easier and more…
Imagine that a certain Sam has got an awesome website. It has got a snazzy style and looks just as he has dreamt of it. The product Sam offers his customers is of a top-notch quality and must sell like hot cakes. But it doesn’t. And it won’t because Sam has forgotten about one detail…
What role does a website design play for online-store prosperity? In fact, its part is really important. Website isn’t just a face of your business. It’s something much bigger. A well-designed website can bring its owner a good profit, while the site with poor design can lead to the complete downfall of business. A perfect…
What makes a great online shopping experience? People love online shopping for its convenience and efficiency. As competition is getting tougher, eCommerce market pays yet more attention to the way customers interact with webpages and provides solutions to greater, more exciting and satisfying user experience. If you are working on creating a strong relationship with…
The world of ecommerce is constantly evolving, and if you own an online store you’ve got no other option but to keep up with its pace. Consumer behaviors are changing and becoming more sophisticated. Some things that have worked for many ecommerce stores just a few years ago can now be seen by users as…
Cross-sells and up-sells are one of the most common techniques used for increasing sales. Unlike WooCommerce, Magento has built-in options that allow store owners to use these simple, yet extremely effective marketing tricks. In this article we’ll explore how to set up cross-sells, up-sells and related products in your Magento Admin Panel. Related Products Related…
Most bloggers and website owners pay much attention to the content quality, while the topic of image optimization remains largely neglected. However, image SEO and size optimization not only allows you to bring more organic traffic to your website from image-based search engines (like Google Images), but also has a huge impact on website’s performance….
Conversion rate is one of the most important metrics for every eCommerce store. Calculating it is one thing, but knowing how to improve it is what will make your business prosper. In one of our previous articles we explored average eCommerce conversion rates and provided a few general guidelines on improving your website’s conversions. Now…
If you’re new to digital business and are considering opening an online store, in all likelihood, you’ll eventually end up choosing between these two eCommerce solutions for your website – Magento or WooCommerce. Either you’ll hear about one of them from your friends, or read in a blog post, your choice will be narrowed down…