Speed kills. In the world of online commerce, the expression morphs into “slow website page speed kills revenue.” Ecommerce website speed improvements often deliver the best ROI, as faster pages rank higher in Organic Search, often offering better value than additional PPC spending. Many companies can see increases of 10% or more by implementing simple…
Once we tweeted about a niche term relating to the speed of websites serving useful content to users (very important stuff!), but not even Twitter bots reacted to it. Some might have gotten demotivated by the fact – but not us! We took that as a sign that the World is terrifyingly unaware of good…
Why use Product Video Features? Ever think about using video or interactive functionality for your e-commerce store? Facts proving the benefits of video are on your side – just consider the recent research findings: 8 Million Words is the value of one minute of video. (Forrester) A marketing or explainer video in an email increases…
If you are looking for a business case to help you justify speeding up your e-commerce website your search is over: folks at KissMetrics have compiled a good amount of data to back you up! Speed is Key in Mobile Commerce In the constant battle between more functionality vs. a faster page loading speed the…
Many e-commerce store owners mistakenly consider abandoned carts simply as something that comes with the territory. The Problem With Abandoned Carts is Clear After all, not all users who browse online stores and place items into virtual shopping carts actually intend to make a purchase: some want to see the total cost of the item…
Selling is one of the biggest costs for most companies, with every 6th employee at growing companies being a salesperson. 14.5% of Twitter employees, 15.7% of LinkedIn’s and 32% of Salesforce.com workers are in sales. Similar percentage of employees in companies like Facebook, Google, and Groupon also work in sales, not technology. The Use of…
Why the obsession with optimizing website speed performance? Andy Hume explains the importance of web page load speed is best: “There is no difference for the user between a site being down and a site being inaccessible due to loading issues caused by blocking resources or slow networks.” Allow that statement to sink in. From…