Often salespeople perceive CRM as a tool through which the top management controls the work of sales reps. But this is a very erroneous judgment. Exactly using the CRM for eCommerce allows us to increase work efficiency and show improved results both in sales and building relationships with customers. We have prepared for you the…
The main goal of any ecommerce business is a satisfied customer. If you are not selling an utterly exclusive product, you will operate in a competitive market. Therefore, merchants spend a lot of resources on attracting new customers and retaining existing ones. The attraction is not an easy task, but for keeping them, you need…
Point of Sale or POS system is by far the indispensable part for any online business. Within the eCommerce ecosystem the POS module takes part in almost any main activities: making payments, refund, creating and completing orders, to name a few. All these functions, provided they are organized in a proper way and really orchestrate…
Product Information Management (PIM) is truly considered to be an indispensable component of any B2C or B2B eCommerce project. PIM software is mostly valued for its capability to keep track of real-time data about the overall range of company’s production and disseminate the processed information across various systems within your eCommerce platform. PIM is synchronized…
Why eCommerce software integration is inevitable For the uninitiated, running an online shop may seem to be a no-brainer compared to a brick-and-mortar store. It holds true only for puny startups or for individuals selling their embroideries online. However, when it comes to bigger eCommerce projects, web store management turns into a nightmare. You must…
PIM (Product Information Management) in a Nutshell Have you ever tried to get all your product information gathered into one impressive platform-agnostic data hub? If you still think it is quite doable by means of boilerplate solutions, you are totally missing the point. Not to lag behind your online business competitors, give it a try to…
Magento and CRM Software. Reasons to align them all Have you ever come up with an idea of bringing together all the software you use for commercial purposes to make an organic whole? Perhaps, it is not so crucial when your online business is relatively small and everything is in place. What has to…
Ecommerce isn’t rocket science? Nowadays it might be somewhere similar. To create and launch your own spaceship, you need to gather, build and set up various components, any part of which should be a perfect detail in the mechanism. Order and Inventory Management, CRM, Marketing, Shopping Cart Technology, Shipping, and much more parts need to…
What is a perfect online sales process? And how can it help to create efficient eCommerce ecosystem? – Are the most vital questions for online business owners. I am sure you read a lot about how to attract visitors to your web store and how to build the ideal customer experience. But when clients get…
CRM systems conquered the eCommerce market (and not only eCommerce) with the speed of a lightning. Why did it happen? eCommerce owners realized that understanding customer’s behavior is the key to success of any business. That’s where CRM platforms came in. Being able to collect tons of data on website visitors, only few CRM systems…