Online businesses are struggling to attract more and better leads and customers. It seems that every single well-known marketing technique has already been exploited so far. However, the top players in the eCommerce market are growing and flourishing. For instance, such a retail titan like Amazon accounts for 43% of U.S. online retail sales in…
Every fall we witness one and the same picture, that is a Black Friday shopping spree is back all around the globe. Forbes expects the day’s sales to skyrocket above $3B this year, being bigger than ever. But even more thrilling are the expectations that precede the holiday season. People keep on scouring the Internet…
Digitalization completely changed consumer voice. According to the Deloitte report, 47 percent of millennials are influenced in their purchases by social media, compared to 19 percent for all other age groups. So, the impact of channels and data is crucial for online retailers. It is the main reason why omnichannel is a must have for…
If you have found this article, most likely you are getting first money from selling online or just have put your products on e-commerce market. But you can definitely sell more by building trusted relationships with your customers through social media networks. Social media today is not just for fun, it has become a powerful…
No doubt, email marketing is no longer a super secret tactic, used only by the most innovative online retailers. Today, emails have become a default way to connect with consumers. 89% of marketers say that email marketing is their main channel for products promotion. And this is 5x more effective method than Facebook or Instagram…
Customer satisfaction (CSAT) is the marketing term, which measures how a product or a service meets customer’s expectations. CSAT became one of the most popular terms among marketers and they do believe this is a very important and precise indicator. The idea seems obvious: a satisfied customer is a loyal customer, isn’t it? But in…
The brand presence determines how and what customers will know about you. This directly affects the success of your business. You can split any brand into several identifying components: What do we do? How do we do it? For whom are we doing it? How do we look? How do we sound? On practice, many…
A Beginner’s Guide We all live during the times when Twitter and Facebook users give rise to social movements with million followers within a few hours. Social media users influence which candidates become presidents. In the world of eCommerce, this way of creating and sharing ideas is called Influencer Marketing. Done right, influencer marketing can…
Avoid these all-too-common Magento 2 mistakes to benefit from your SEO advantage over other e-commerce store platforms When it comes to Search Engine Optimization (SEO), the Magento E-Commerce platform ranks as one of the top choices for a well-structured, logical online store architecture that search engines love. Okay, search engines can’t love, but Magento and…
Five of the most anticipated digital commerce developments for 2017 with analytics of predictions for 2016: what came to pass and which e-commerce forecasts turned out to be duds. Forecasting by definition is prone to errors, but paraphrasing a famous strategist, just as plans often turn out to be useless, planning is often essential –…