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Defining Digital Transformation: The Strategy of Change

It is more difficult than ever to separate the wheat from the chaff when it comes to digital transformation (DT or DX). A simple Google search of the term reveals millions of results of varying levels of quality. The amount of information out there is significant, but only a small portion of that is valuable….

Magento or Shopify? Top 7 Differences That Matter

The rapid growth of eCommerce has been a double-edged sword. On the one hand, no borders exist for customers. Marketplaces are getting better and faster, shipping is almost instantaneous, and even returns can be done easily. But on the other hand, with the ease of setting up a marketplace, it has become more difficult to…

Reasons to implement CRM for your e-store

Often salespeople perceive CRM as a tool through which the top management controls the work of sales reps. But this is a very erroneous judgment. Exactly using the CRM for eCommerce allows us to increase work efficiency and show improved results both in sales and building relationships with customers. We have prepared for you the…

TOP 9 the most popular CRM for ecommerce

The main goal of any ecommerce business is a satisfied customer. If you are not selling an utterly exclusive product, you will operate in a competitive market. Therefore, merchants spend a lot of resources on attracting new customers and retaining existing ones. The attraction is not an easy task, but for keeping them, you need…

Implications for Magento 1 users 

[Update] In February 2020, according to the Built With, the Magento 1.9 platform is still used by 60,990 companies. Adobe stopped support for Magento 1 at the end of June 2020. After the release of the Magento 2 version, the Magento 1 End-of-Life was only a matter of time. Let’s see what the implications for…

Social proof: how to make customers involved

No matter what business you are in you have to stand out among the competition. If you don’t sell the absolutely exclusive product, you have «to fight» for the customer anyway. While choosing the product in brick-n-mortar stores, customers can test the physical and ergonomic characteristics, colors, and eventually, the packaging. But while choosing the product…

O2O: offline business goes online

No one can deny the rapid growth of online commerce in recent times. And the coronavirus outbreak accelerates the pace of transition to online. A lot of entrepreneurs started their online business from scratch, but most of the companies apply O2O strategy. It means the migration of commerce from offline to online while keeping on…

Return Merchandise Authorization: how to spoil nothing

Returns are one of the main challenges that retailers face. If the goods bought offline are returned only by 8.89% of consumers, then an indicator of eCommerce purchases reaches at least 30%. A return merchandise authorization (RMA) covers the process of returning goods to receive a refund, replacement, or repair. The strategic eCommerce partner knows…

Does Product card matter? Absolutely!

The usual process of eCommerce growth involves the following stages: The simplest online store with a limited amount of products;  Online platform based on the drop-shipping model; Marketplace with a large number of merchants.    Working as a small store you have the ability to control all information about products, prices, and manage it operatively….