Has it been two, five or (gasp!) more years since you last redesigned your e-commerce site? Every day brands targeting both the mass market and the niche segments redesign or completely revamp their online commerce websites. When doing so, Magento often is the e-commerce platform of choice due to flexibility in design and marketing, a…
Catering to the Mobile Customer It’s 2015 and consumers are becoming savvier, better connected and more value conscious. While this profile is based on the Millenial mindset, we expect more and more customers to become just as demanding as the year progresses. Do you have what it takes to meet or exceed your customers’ expectations?…
Customer Service Experience To Pay More For Think all your customers are looking for is a discount? We argue the opposite: you might be better off raising your prices while offering a better service and more options that are relevant for the consumer, according to research summarized in the infographic below. You might be already…
How well do you know your customers? That was a trick question. However, being successful in sales requires much more than applying the tried and true tricks. We scouted the latest scientific research into the psychology of customer buying behavior – and found the following 10 nuggets of wisdom you can start using right away:…
Speed kills. In the world of online commerce, the expression morphs into “slow website page speed kills revenue.” Ecommerce website speed improvements often deliver the best ROI, as faster pages rank higher in Organic Search, often offering better value than additional PPC spending. Many companies can see increases of 10% or more by implementing simple…
Once we tweeted about a niche term relating to the speed of websites serving useful content to users (very important stuff!), but not even Twitter bots reacted to it. Some might have gotten demotivated by the fact – but not us! We took that as a sign that the World is terrifyingly unaware of good…
Somewhat predictably, the share of online shopping will continue to rise in 2015, with the online commerce taking another 1-3% bite of the offline retail sales. Regardless of the relatively slow overall economic growth, both in the United States and Europe e-commerce revenue is expected to grow by 10%. Americans are expected to take 10%…
Why use Product Video Features? Ever think about using video or interactive functionality for your e-commerce store? Facts proving the benefits of video are on your side – just consider the recent research findings: 8 Million Words is the value of one minute of video. (Forrester) A marketing or explainer video in an email increases…
If you are looking for a business case to help you justify speeding up your e-commerce website your search is over: folks at KissMetrics have compiled a good amount of data to back you up! Speed is Key in Mobile Commerce In the constant battle between more functionality vs. a faster page loading speed the…
Wonder how your traffic, conversions and sales compare to the market averages? We found a great infographic created out of European research by the Wolfgang Digital Group based in Ireland. The infographic below breaks down online commerce into three categories: e-commerce, travel and retail (online versions of brick-and-mortar stores). European E-Commerce KPI Findings Beyond the…