The first thing to remember about micro UX: it’s a strategy intended to boost your eCommerce conversion rates. Along with that, it emphasizes your brand’s uniqueness, strengthens the credibility of your eCommerce store, reduces bounce rates and attracts the customer to make purchases in your store again and again. There are even more benefits in…
Change is an essential part of our lives. The business sphere requires changes all the time. Sometimes they bring chaos into the smooth process of business management, but some changes always promise to generate profits. Redesigning your eCommerce store might be a quite challenging thing. It’s a large amount of work. Some startups are afraid…
Motivation is a very cunning thing. It is influenced by certain factors, which in their turn influence consumers’ behavior and their needs. The aspect of motivation has been thoroughly investigated by a number of scientists. They formulated theories explaining what makes a person act in this or that way. Have you heard of such? Here…
Customers’ behavior changes almost every year. Some trends deserve attention and are worthwhile investing. I mean the trends which became the customers’ habits. And those so-called trends of 2018 have already become preferences and habits which have been forming for a considerable amount of time. They are worthy to be taken into account because a…
When we develop an eCommerce website we make sure that it will be convenient for a customer to use it both on PC and on mobile devices. But a desktop and mobile versions of your online store are two different things: the customer perceives and uses each of them differently. As more and more people…
Some people claim that gaining the trust of potential customers is a long process. That’s for sure but it’s worth it because once you win confidence you are getting your loyal customers. However, this trust may never be gained. Why? The client’s trust may be lost from the start: when he visits your e-store for…
Modern ecommerce world dictates new conditions to small and medium business owners. The habits and preferences of customers change practically each day and the question that arises then: how contemporary entrepreneurs will manage to adapt to a digitalized world and what is most important…Will they be able to have a way with their customers? Generation…
Some glimpses on the eCommerce landscape of now According to the current retail trends, 51% of Americans prefer to do the shopping online. No wonder that a great number of eCommerce startups have been emerging recently. How to make sure, however, that your online business is able to grow and even leapfrog to the forefront…
Google Shopping is indeed an indispensable opportunity for e-merchants to promote their products online. This service is developed by Google and offered free of charge to satisfy both web store owners and their customers. It enables e-shoppers to pinpoint and compare any goods they are looking for on the Internet. Online businesses can upload their product…
Point of Sale or POS system is by far the indispensable part for any online business. Within the eCommerce ecosystem the POS module takes part in almost any main activities: making payments, refund, creating and completing orders, to name a few. All these functions, provided they are organized in a proper way and really orchestrate…