Proactive store owners are on the constant lookout to optimize store performance and conversions. However, to optimize, one has to correctly measure e-commerce activity – meaning they must dig deeper into website analytics data. Monitoring analytics isn’t just for retailers with buggy sites. Most owners are constantly updating and changing their site’s components, which sometimes…
Many e-commerce store owners mistakenly consider abandoned carts simply as something that comes with the territory. The Problem With Abandoned Carts is Clear After all, not all users who browse online stores and place items into virtual shopping carts actually intend to make a purchase: some want to see the total cost of the item…
Selling is one of the biggest costs for most companies, with every 6th employee at growing companies being a salesperson. 14.5% of Twitter employees, 15.7% of LinkedIn’s and 32% of Salesforce.com workers are in sales. Similar percentage of employees in companies like Facebook, Google, and Groupon also work in sales, not technology. The Use of…
What web design megatrends will shape the web in 2015? Most of them are, in fact, not new. The tools that have proven to be effective in 2014 will become more common in 2015. Without making wild guesses, let’s review what developments webmasters need to consider already to stay relevant. The Big Picture…
Why the obsession with optimizing website speed performance? Andy Hume explains the importance of web page load speed is best: “There is no difference for the user between a site being down and a site being inaccessible due to loading issues caused by blocking resources or slow networks.” Allow that statement to sink in. From…
The obesity epidemic seems to have claimed yet another unsuspecting victim: your website! Website Speeds Slowing Down Over the span of just one year the loading speed performance of half of all e-commerce websites has worsened – all at the same time as the consumer expectations were rising. What a bad combination. Websites Lack Speed…
Ever wonder what the typical online shopper thinks about your online store? The role of expectations is paramount and actual shopper behavior isn’t as predictable as would seem at first glance. Voucher Cloud has compiled a great summary of insights into online shopper behavior, confirming some of what we have been suspecting all along, while…
Have you considered the most important of your options when marketing your Magento-based online store? While the cost of marketing and selling is one of the largest outlays, smart e-commerce businesses can effectively measure and scale the use of the ROI-positive tools. This blog post is the fifth installment in a series about creating e-commerce…
Why Service Reviews Are Important What do your customers think about your service and how does that impression compare to that of your competitors? While several different factors of various importance form customers’ image of your company, prior to making a purchase decision 4 out of 5 seek reviews as part of their service business…
As we mentioned in one of our previous posts, using Magento can be very cost-effective when building an e-commerce store. We joked that, assuming that you are PHP/MySQL proficient programmer with UX/UI experience, building an e-commerce store could be nearly cost-free, Magento CE is a free to use downloadable solution. But realizing that most people…