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Starting Your First eCommerce Business is Easy

You can’t get rid of a feeling that it’s high time to start your own ecommerce business but you are not sure how to do it right? Let us tackle this problem and offer you a short step-by-step guide in which we’ll highlight the most important and sufficient issues of any ecommerce business setting-up.    …

Setting Up Cross-Sells, Up-sells and Related Products in Magento

Cross-sells and up-sells are one of the most common techniques used for increasing sales. Unlike WooCommerce, Magento has built-in options that allow store owners to use these simple, yet extremely effective marketing tricks. In this article we’ll explore how to set up cross-sells, up-sells and related products in your Magento Admin Panel. Related Products Related…

How to Speed Up Your WordPress Website with Image Optimization

Most bloggers and website owners pay much attention to the content quality, while the topic of image optimization remains largely neglected. However, image SEO and size optimization not only allows you to bring more organic traffic to your website from image-based search engines (like Google Images), but also has a huge impact on website’s performance….

How to Boost Your Conversions

Conversion rate is one of the most important metrics for every eCommerce store. Calculating it is one thing, but knowing how to improve it is what will make your business prosper. In one of our previous articles we explored average eCommerce conversion rates and provided a few general guidelines on improving your website’s conversions. Now…

Magento vs WooCommerce: Which Platform to Choose

If you’re new to digital business and are considering opening an online store, in all likelihood, you’ll eventually end up choosing between these two eCommerce solutions for your website – Magento or WooCommerce. Either you’ll hear about one of them from your friends, or read in a blog post, your choice will be narrowed down…

How to Make Your Website Mobile-Friendly

Optimizing your website for mobile users is not simply a trend. Now it’s an obligation for every online store owner. We’ve already listed domination of mobile traffic among the hottest ecommerce trends of 2016, as there’s all reason to believe that more and more shoppers will opt for purchasing goods and services via mobile devices….

What You Should Know to Migrate to Magento 2.0

Magento 2.0 ecommerce platform was launched in November 2015. The update is a complete revamp of the popular Magento 1.x, featuring both front-end and back-end improvements. We’ve already had a post on why you should consider migrating to Magento 2.0, but here are a few more reasons why you should schedule this upgrade in 2016….

Hottest Digital Marketing Trends of 2016

As Internet engagement grows digital marketing is constantly evolving. To keep up with the pace of the online race for customers and to avoid stagnation one has no other choice but to follow the market trends. We’ve compiled a list of things you should watch out for in the upcoming year. Whether or not they’ll…

Don't Know Why People Leave Your Website?

Just 59 seconds. This is how much you have to capture your visitors’ attention before they leave your website. According to the research conducted by Nielsen Norman Group, on average people spend less than a minute browsing though any given website. What makes them leave without committing the target action is another question. We’ve compiled…