Proactive store owners are on the constant lookout to optimize store performance and conversions. However, to optimize, one has to correctly measure e-commerce activity – meaning they must dig deeper into website analytics data. Monitoring analytics isn’t just for retailers with buggy sites. Most owners are constantly updating and changing their site’s components, which sometimes…
Why the obsession with optimizing website speed performance? Andy Hume explains the importance of web page load speed is best: “There is no difference for the user between a site being down and a site being inaccessible due to loading issues caused by blocking resources or slow networks.” Allow that statement to sink in. From…
The obesity epidemic seems to have claimed yet another unsuspecting victim: your website! Website Speeds Slowing Down Over the span of just one year the loading speed performance of half of all e-commerce websites has worsened – all at the same time as the consumer expectations were rising. What a bad combination. Websites Lack Speed…
Have you considered the most important of your options when marketing your Magento-based online store? While the cost of marketing and selling is one of the largest outlays, smart e-commerce businesses can effectively measure and scale the use of the ROI-positive tools. This blog post is the fifth installment in a series about creating e-commerce…
As we mentioned in one of our previous posts, using Magento can be very cost-effective when building an e-commerce store. We joked that, assuming that you are PHP/MySQL proficient programmer with UX/UI experience, building an e-commerce store could be nearly cost-free, Magento CE is a free to use downloadable solution. But realizing that most people…
Choosing a Magento Software Development Provider: A Buyer’s Guide This is a post number 2 (of 5), part of How to Build and Run Your Magento Store series. Here we suggest how you can create a list of potential Magento providers and how you can evaluate them. By now you should have already defined and…
New York’s cookie secret is out Worldwide thanks to a newly redesigned online store October 27, 2014 New York City, NY, USA Since 1983, New York City residents have been enjoying delicious surprises in simple tin boxes with a Gimmee Jimmy’s Cookies logo, left inside apartments by landlords and real estate agents to greet their…
Cost Formula for Every Project – Not Just Magento Store Consider the simple project cost formula: Project Hours x Hourly Rate = Project Cost Assuming that both the client and the provider are competent, any digital project, including Magento software development work, essentially depends on two things: 1. the number of work hours required multiplied…
Contrary to a popular misconception about most things online being essentially free, building and running even an open-source based e-commerce website can cost you quite a bit more than you had originally estimated. To answer the question why, we break down the sources of the various website development costs involved in creating a turnkey online…
Want to build or update an online apparel store for your fashion brand? Your customers are looking for your products online and their actual shopping experience in large part depends on you. You may wonder how selling fashion may be different from selling, say, electronics, or anything else online. Trust the practitioners: fashion retail is…