What is your shop’s conversion rate? Is it higher or lower than average? How can you improve it? If you’re into online business you’ve probably tried to find the answers to these questions. And chances are you might have failed to answer at least one of them. First of all, let’s start with determining what…
Doing business online requires a lot of investments into its security. Otherwise, it makes no sense to leave your customers unprotected from possible threats. Even in case you are not offering goods or services, safety issues matter. The boom around SSL-encrypted HTTPS connections occurred after Google announced SSL (Secure Socket Layer) implementation would soon become a…
As eCommerce developers, we’ve build hundreds of online stores and we’ve seen and analyzed thousands. And we noticed that the most important thing that distinguishes good, well performing websites from the losers is the way they design product pages. Of course product matters, but customers care about experience around the product even more. That’s why…
Managing your Magento inventory effectively is vital if you want to keep your online business running smoothly. A badly managed ecommerce inventory can mean you have products in your warehouse that aren’t listed on your website – or worse, having products listed on your website that aren’t actually available in your warehouse, resulting in overselling…
Why customer care matters? Have you noticed that most of your customers leave the store, even before reaching the checkout? And in your contacts (hmm, and whether you have that?) periodically appear questions about the compatibility of the products or their application? Perhaps it is time to create a complete customer care service. Customer service…
Few weeks ago we were discussing 302 redirects in Magento as it’s one of the most common questions we receive. But there is one more issue hunting thousands of Magento store owners. If duplicated content is the first thing that came into your mind, you are right. Here, in MavenEcommerce, we audited hundreds of Magneto…
Magento and Marketplaces Product listings on the marketplaces can be great additional source of sales. And Magento shop owners can fully feel beauty and ease of automated solutions! What is online marketplace? It is a website where you can sell goods in return for commission or monthly fee. Buying process is carried out by a…
What redirects are and what for they are used. Redirection is a process of forwarding one URL to another. There are three main kinds of redirects: 301, 302, 307 and meta refresh. Today we are going to discuss the first two. So what 301 and 302 redirects really mean? Redirects are used to sent users…
One of the main purposes of the blog for the e-commerce site is driving traffic. Although Magento has excellent built-in capabilities of adding media content and text on almost any web page, often the product page or category page is not the best place to let your imagination run wild and tell everything that you…
There are millions of ecommerce websites on the Internet, but the goal is one for all – sell something. But it’s not so easy. As my father told me “to give millon of dollars for watches doesn’t require a lot of brain, but to exchange such a little thing like watches for million needs to…