Does the word neuromarketing remind you of something? If not, you will be surprised. Wikipedia tells us that it’s a commercial marketing communication field that applies neuropsychology to marketing research, studying consumers’ sensorimotor, cognitive, and effective response to marketing stimuli. Simply speaking, it’s a combination of marketing and neuroscience. Marketers, entrepreneurs, big brands in eCommerce…
The first thing to remember about micro UX: it’s a strategy intended to boost your eCommerce conversion rates. Along with that, it emphasizes your brand’s uniqueness, strengthens the credibility of your eCommerce store, reduces bounce rates and attracts the customer to make purchases in your store again and again. There are even more benefits in…
Change is an essential part of our lives. The business sphere requires changes all the time. Sometimes they bring chaos into the smooth process of business management, but some changes always promise to generate profits. Redesigning your eCommerce store might be a quite challenging thing. It’s a large amount of work. Some startups are afraid…
Motivation is a very cunning thing. It is influenced by certain factors, which in their turn influence consumers’ behavior and their needs. The aspect of motivation has been thoroughly investigated by a number of scientists. They formulated theories explaining what makes a person act in this or that way. Have you heard of such? Here…
The concepts of progressive enhancement and graceful degradation have been in the air for a while. However these terms are completely opposite, they are often used in conjunction. It’s not surprising as both pursue the same goal – to make web pages accessible to a variety of browsers and their versions. Before digging deeper into…
Many e-commerce store owners mistakenly consider abandoned carts simply as something that comes with the territory. The Problem With Abandoned Carts is Clear After all, not all users who browse online stores and place items into virtual shopping carts actually intend to make a purchase: some want to see the total cost of the item…
Selling is one of the biggest costs for most companies, with every 6th employee at growing companies being a salesperson. 14.5% of Twitter employees, 15.7% of LinkedIn’s and 32% of Salesforce.com workers are in sales. Similar percentage of employees in companies like Facebook, Google, and Groupon also work in sales, not technology. The Use of…
What web design megatrends will shape the web in 2015? Most of them are, in fact, not new. The tools that have proven to be effective in 2014 will become more common in 2015. Without making wild guesses, let’s review what developments webmasters need to consider already to stay relevant. The Big Picture…
Why the obsession with optimizing website speed performance? Andy Hume explains the importance of web page load speed is best: “There is no difference for the user between a site being down and a site being inaccessible due to loading issues caused by blocking resources or slow networks.” Allow that statement to sink in. From…
The obesity epidemic seems to have claimed yet another unsuspecting victim: your website! Website Speeds Slowing Down Over the span of just one year the loading speed performance of half of all e-commerce websites has worsened – all at the same time as the consumer expectations were rising. What a bad combination. Websites Lack Speed…