Thinking about trying out social e-commerce in 2015?
Why Social Media and E-Commerce Aren’t A Match Made in HeavenYour energy (and budget) may be better spent elsewhere: people are just not quite ready to shop away using the same tools as for chatting with friends, catching up on news and playing the Candy Crush Saga – on Facebook and at work. As the infographic below suggests, online buying is still not an offline, social (without the “media” part) experience. Only 17% of retailers have their catalog on Facebook and only 4%, or less than a quarter of those who listed, enabled checkout. Earlier we wrote about product information management (or PIM) services that help organize cross-channel marketing efforts – and services like Akeneo are great at managing product data centrally – as opposed to updating product data for every channel individually. So far, sharing exclusive offers and feature deals are your best tools in the social selling ecosystem. For a bigger impact you can also leverage social media in combination with a customer loyalty program – one like Sweettooth.
Key Takeaways for Increasing E-Commerce Sales Conversions Using Social Media
- Most consumers are not comfortable sharing their credit card information over social media
- Retailers lack personality online and shopping on social media isn’t as personal as expected
- Retailers still don’t have a social media strategy