How Page Loading Speed Affects Revenue. Infographics

How Website Loading Time Affects Revenue Infographic cover

If you are looking for a business case to help you justify speeding up your e-commerce website your search is over: folks at KissMetrics have compiled a good amount of data to back you up!

Speed is Key in Mobile Commerce

In the constant battle between more functionality vs. a faster page loading speed the first seems to have been winning so far, as websites have been growing by an average of 67% in just one year! The result of the explosion in feature numbers are heavier pages that take longer to load – with real (and bad) financial consequences.

Mobile Commerce Speed & Revenue Facts

Why should you care about making your e-commerce website faster? Simply because you might be losing customers and revenue! Consider these facts about web page loading speed:
  • loading time is a major contributing factor to page abandonment
  • mobile users expect comparable browsing experience as on desktops or laptops
  • biggest problem in mobile: 73% of mobile users found websites too slow
  • loading time is a major contributing factor to page abandonment
  • 79% of shoppers will not buy from slow websites
The above figures explain why mobile e-commerce so far has been off to a rocky start: stores are just not ready to provide a satisfactory mobile shopping experience! The infographic below not only offers near mobile shopper insights, but will allow you to calculate the ROI on website speed optimization: How Website Loading Time Affects Revenue How Website Loading Time Affects Revenue

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Vlad Solodovnyk

Vlad Solodovnyk


Vlad, who is sometimes also referred to as "Vlad Solo" (not to be confused with Han Solo) is a content manager at MavenEcommerce sharing office space with Magento business experts in NYC and software developers worldwide. Vlad has lived in Connecticut, Pennsylvania, Vermont, Arizona, San Francisco and the New York City.