Increase Your Conversion Rate with adding product video

video for conversion rate

Why use Product Video Features?

Ever think about using video or interactive functionality for your e-commerce store? Facts proving the benefits of video are on your side – just consider the recent research findings:
  • 8 Million Words is the value of one minute of video. (Forrester)
  • A marketing or explainer video in an email increases click-throughs by 200% – 300%. (Forrester)
  • Consumers who watch product videos are 85% more likely to buy products, vs. those who do not. (TMG; We Capture)
  • 39% of executives have called a vendor after seeing an online video. (Forbes)
  • A video on the homepage increased CrazyEgg’s conversion by 64%. (CrazyEgg.com)
  • The word “video” in an email subject line increase open rates 7% to 13%. (Experian)
  • 20% of viewers will click away in 10 seconds or fewer; 45% by first minute and almost 60% in 2 minutes. (Visible Measures)

But are’t videos too expensive to make and don’t they slow down web pages?

Don’t get discouraged: the good news is that even amateur YouTube videos work well – especially compared to having no videos at all! Consider shooting short “How to” and product review videos and use them on your e-commerce website’s main page, category pages and individual product pages instead of high-resolution product images, as videos without auto-play take up fewer network resources than Retina images. Also for added interactivity, consider showcasing your products with an HTML5-based player with an image-based product rendering. Consider our recent interactive 3D video-like product showcase work for our Magento client from Holland called Baby Park:

Here’s an Infographic on the power of video by SwitchVideo:

The Effect of Video for Sales Conversions Infographic The Effect of Video for Sales Conversions Infographic

The Infographic Takeaways

One of the key findings of the infographic is: if you are selling to time-pressed individuals, video is your number one sales conversion tools! Videos improve ad conversions, organic search results and email marketing campaigns significantly – just keep them short and to the point. Want to explore the possibilities of adding product videos to your Magento store? Feel free to contact us for a free consultation!

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Oleg Yemchuk

Oleg Yemchuk

 

Oleg Yemchuk is a SEO Manager at MavenEcommerce sharing office space with Magento business experts in NYC and software developers worldwide. Oleg is SEO expert by day, and geek by night. Favorite pastime: traveling in TARDIS.