Increase Your Conversion Rate with adding product video

video for conversion rate

Why use Product Video Features?

Ever think about using video or interactive functionality for your e-commerce store? Facts proving the benefits of video are on your side – just consider the recent research findings:
  • 8 Million Words is the value of one minute of video. (Forrester)
  • A marketing or explainer video in an email increases click-throughs by 200% – 300%. (Forrester)
  • Consumers who watch product videos are 85% more likely to buy products, vs. those who do not. (TMG; We Capture)
  • 39% of executives have called a vendor after seeing an online video. (Forbes)
  • A video on the homepage increased CrazyEgg’s conversion by 64%. (
  • The word “video” in an email subject line increase open rates 7% to 13%. (Experian)
  • 20% of viewers will click away in 10 seconds or fewer; 45% by first minute and almost 60% in 2 minutes. (Visible Measures)

But are’t videos too expensive to make and don’t they slow down web pages?

Don’t get discouraged: the good news is that even amateur YouTube videos work well – especially compared to having no videos at all! Consider shooting short “How to” and product review videos and use them on your e-commerce website’s main page, category pages and individual product pages instead of high-resolution product images, as videos without auto-play take up fewer network resources than Retina images. Also for added interactivity, consider showcasing your products with an HTML5-based player with an image-based product rendering. Consider our recent interactive 3D video-like product showcase work for our Magento client from Holland called Baby Park:

Here’s an Infographic on the power of video by SwitchVideo:

The Effect of Video for Sales Conversions Infographic The Effect of Video for Sales Conversions Infographic

The Infographic Takeaways

One of the key findings of the infographic is: if you are selling to time-pressed individuals, video is your number one sales conversion tools! Videos improve ad conversions, organic search results and email marketing campaigns significantly – just keep them short and to the point. Want to explore the possibilities of adding product videos to your Magento store? Feel free to contact us for a free consultation!

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Vlad Solodovnyk

Vlad Solodovnyk


Vlad, who is sometimes also referred to as "Vlad Solo" (not to be confused with Han Solo) is a content manager at MavenEcommerce sharing office space with Magento business experts in NYC and software developers worldwide. Vlad has lived in Connecticut, Pennsylvania, Vermont, Arizona, San Francisco and the New York City.