Wonder how your traffic, conversions and sales compare to the market averages? We found a great infographic created out of European research by the Wolfgang Digital Group based in Ireland. The infographic below breaks down online commerce into three categories: e-commerce, travel and retail (online versions of brick-and-mortar stores).
European E-Commerce KPI FindingsBeyond the relatively obvious data the infographic contains some interesting insights:
- Average transaction values at e-commerce-only stores are actually 85% higher as compared to their brick-and-mortar peers (247 versus 148 Euros)
- Google is the undisputed giant: it generates 50 times more e-commerce traffic than Facebook – and more that any other channels combined!
- Mobile and Tablet shoppers are still commanding only 1/4 of sales